Taylor's Hari Raya ad hits all the right notes - MARKETING Magazine Asia


Taylor’s Hari Raya ad hits all the right notes

Taylor’s University has just released its Hari Raya advertisement and it’s a great watch.

Taylor’s Seirama Raya tells a story of student, up and coming influencer Zareef Sein who is upset that he could not celebrate Raya with his family back home.

His friend, Taylor’s talent scholar Tabitha Lam tries to cheer him by showing that he can enjoy Raya celebration on campus.

Through a catchy jingle and stomping using the facilities on campus, his campus-Raya experience was filled with fun and liveliness.

The video was entirely shot on Taylor’s Lakeside Campus with students involvement.


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