Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
AIA Malaysia goes wild with recruitment drive
03 Jun
The ‘700-day itch’ recruitment drive video from AIA Malaysia is bold and built on a solid insight.
‘Quit your soul-destroying job and become an AIA Elite Academy agent’…that seems to be the rallying cry in the ad.
Speaking to industry press about the approach, Leo Burnett Malaysia executive creative director Iska Hashim said that the insights gathered from the campaign came from very real feelings that qualified people faced while being frustrated with their current jobs.
AIA Malaysia chief marketing officer Heng Zee Wang also added that the AIA programme is an exclusive on-boarding programme that required a trailblazing approach to create some buzz as well.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
