Campaign Spotlight

SpringCreek and Digi wants you to go Rah Rah

SpringCreek and Digi go Rah Rah with Football Fever

SpringCreek, the social media agency within IPG Mediabrands Malaysia, has devised a unique campaign with client Digi Telecommunications to join in the current football fever.

As the social media agency on retainer for Digi, the team worked together with Ministry Experience and Monad International to leverage new technology in the form of an AR Facebook Filter to accompany Digi’s chatbot, both of which are central to Digi’s Rah Rah Sampai Menang contest. The contest draws in users to interact with a chatbot personality named Rah Rah Chong, while users are also encouraged to record their most creative cheer whenever a goal is scored by using Digi’s AR Filter on Facebook.

Check out Digi’s filter here!

“We have seen this chatbot resonate with the everyday Malaysian sports fan as it resembles a sports pundit with an entertaining personality, which fits Digi’s witty persona well. The World Cup is always filled with hype, so we saw this as the best way for Digi to cut across the clutter of posts and connect in a meaningful way with consumers,” said SpringCreek’s Business Director, Kim Chew.

Since the launch of the chatbot two weeks ago, almost 5,000 users have interacted with Rah Rah Chong over an average session length of 1.81 minutes. “We are seeing a higher level of interaction with this chatbot when compared to the average time users watch an ad on Facebook, which is under 15s,” adds Kim, “this could be in part because he is so amusing.”

As Rah Rah Chong himself says, “I’m Rah Rah Chong! Of course la clever, if not clever then what?”

The AR Filter has also seen almost 40,000 impressions, as it is a central part of the contest which will allow the winners to take a trip to one of the famous footballing nations – Spain, Germany or England. To find out more details about the winner of the contest, fans can tune in to Digi’s Facebook Livestream hosted by Hitz FM DJ Arnold Loh.

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Is the Customer at the heart of your Digital Transformation?

On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce

Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.

Date: 19th July 2018
Time: 8.30 am -6.00 pm

Venue: Sime Darby Convention Center, Bukit Kiara

For more information on DTCX 2018:

Click to visit DTCXJuly19 Microsite.

Download PDF Programme here.

Contact Amira amira@adoimagazine.com | 03 7726 2588

Book your spot early to avoid disappointment!

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