Rocketfuel Entertainment fuels influencer marketing and branded content for World Cup 2018
No doubt the World Cup fever has swept the entire nation, and the world.
Bloodshot eyes, spikes of excitement and social media is flooded with football memes.
Entertainment talent powerhouse Rocketfuel Entertainment is in the thick of the action by fueling up influencer marketing and branded content for the World Cup.
Rocketfuel Entertainment partnered with Malaysia’s leading property developer Aset Kayamas, the official broadcast sponsor for Astro.
Rocketfuel Entertainment’s very own half human, half puppet hailing from Batu Gajah, Perak, Harry Kok Siew Yok is delivering fresh new sports-based content in Malaysia.
MARKETING Magazine spoke to Rocketfuel Entertainment’s Vice President Murali ‘Moots’ Marimuthu on their latest World Cup 2018 initiatives.
Our partnership with Aset Kayamas who is the official broadcast sponsor for Astro’s coverage of the World Cup 2018 includes football legend activations at their screening events and a custom fan anthem titled “The World is Watching”.
This event features local stars Syamel, Dasha Logan, Altimet and Jinn Hackman.
Legends Gilberto Silva (Brazil/Arsenal), Djibril Cisse (France/Liverpool), Sol Campbell (England/Arsenal) and Owen Hargreaves (England/Manchester United) also attend intimate fan viewing parties over the World cup month.
“Desa Sentral, a new property project developed by Aset Kayamas, will play host to a public fan viewing party for the World Cup Finale this Monday, 15 July 2018,” says Moots.
Football legend Owen Hargreaves and special guest John Dykes will be making their special appearance at the party. The ‘Born To Love the World Cup Final Viewing’ event will also feature amazing performances by Syamel, Airlift, Kidd Santhe and Lil J.
Creators of the song ‘Baby Shark’, Pink Fong, Didi & Friends, Omar & Han will be launching fun activities at the Finale party.
“Our brand’s affinity with international sporting tournaments like the World Cup fits with our ethos to deliver excellence in home ownership,” added Michael Chai, Aset Kayamas’ Executive Director.
Rocketfuel’s beloved puppet Harry Kok Siew Yok is also involved with the World Cup through Astro Supersports.
The team is committed to delivering a total of 18 videos for the campaign, 15 of which will also be aired on television.
This is a bold move for Supersports as Harry brings a very different and fresh dynamic to sports-based content in Malaysia.
To name a few of the comical videos by Harry, ‘Talking Kok with Michael Essien’ has garnered a lot of laughs and Harry has even produced content on “How Malaysians should prepare for World Cup”.
Register now for this coming Monday’s ‘Born To Love the World Cup Final Viewing’ party here.
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* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
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