Astro partners up with creators of Baby Shark, SmartStudy

July 12, 2018

Astro to feature Pinkfong Baby Shark live musical at KLCC

Leading content and consumer company, Astro Malaysia Holdings Berhad has announced their partnership with SmartStudy, a Seoul-based global entertainment company, for its hit animated characters including Pinkfong and Baby Shark, over multiple fronts from merchandising to character licensing and signature events in Malaysia, Singapore and Brunei.

Astro enjoys a strong kids and parents fan base through original shows, and Pinkfong will join its list of wonderful characters such as Didi & Friends, Malaysia’s number 1 pre-school brand, Cam & Leon, an animated, non-dialogue comedy series and Omar & Hana, a music and faith-inspired animation.

Following the signing, Astro and SmartStudy are bringing the Pinkfong Baby Shark live musical from 8th – 16th September at KLCC. This would be the first time this 65-minute musical with its original Korean cast and crew has ever travelled outside South Korea for Pinkfong and his best buddy, Baby Shark.

Pinkfong became an international phenomenon when the dance and sing-along video, Baby Shark, went viral with over 2 billion views online. The magenta-colored fox first met Malaysians in December last year at Astro’s Fun Escapade event which saw a 30k turnout, followed by The World of Pinkfong in March this year, which attracted 50k fans who were treated to Pinkfong’s sing and dance-along stage show, games, photo opportunities.

Special Pinkfong merchandise produced for the event, such as plush toys and sound books were quickly sold out on Go Shop, Astro’s 24-hour online shopping platform. More Pinkfong merchandise available on www.goshop.com/pinkfong

Fans have also downloaded and enjoyed videos from the Pinkfong pass, which comprises over 400 sing and dance along videos of Pinkfong and other popular characters such as Baby Shark.

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira amira@adoimagazine.com | 03 7726 2588
Book your spot early to avoid disappointment!

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