Phase 1 of making RTM relevant again is on track!

Phase 1 is near completion in September 2018

The Communications and Multimedia Minister, Gobind Singh Deo’s mission to make Radio Televisyen Malaysia (RTM) relevant again is on track with the upcoming completion of phase one of the Media City project to upgrade its broadcast infrastructure.

The construction which started in December 2016  is due to be completed in September 2018. Work progress is ahead of schedule with phase one at 91% completion, Gobind said after a site visit at Wisma Berita in RTM on July 12.

The city will be equipped with modern integrated broadcasting facilities on par with international standards, including a virtual studio, music and television studio.

He added that phase two is scheduled to be completed in June 2019 and phase three in June 2020 with no escalating costs.
“What I want to see in a month’s time is a change in RTM’s image. We need to improve its appearance and content… it is most important for us to have the infrastructure to broadcast quality content to viewers,” he said.

Gobind said the modern facilities will give RTM an edge to compete with local and international news networks.

“The project will allow RTM and other networks to broadcast HD quality programmes to viewers,” he added.

Gobind also said the government is considering the merger of two media entities under its control, RTM and Malaysian National News Agency (Bernama) to enable major cost savings in operating the media organisations. He said the cost savings would be translated into additional funding for innovative and modern content creation.

The merger plan is among the proposals that are being assessed as part of the six-month deadline given by Gobind for RTM to transform its services. The grace period ends in December 2018.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene


Comments are closed.