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Nuffnang Reinvents Itself to Fortify its Leading Position in the Social Influencer Business


Nuffnang, the world’s leading blog advertising community, has revamped its image to inform Advertisers that they are no longer just a blog networking company, but so much more.

Nuffnang used to be the pioneer in the blog advertising business in Asia. However, bloggers have transformed into content creators across today’s main social media platforms; Instagram, Facebook and YouTube.

Thus, Nuffnang’s specialization has expanded to cover influencer and content marketing as well.

As the market aggressively moves towards automation (like Nuffnang did 10 years ago), Nuffnang has chosen to swim against the wave by opting for a more hands-on, ideas-first approach for their clients’ marketing campaigns instead of simply providing them with a list of influencers to work with. With a full servicing team onboard, the company seeks to serve their clients and community better.

“After a decade in this business, we figured that automation kills creativity and becomes a breeding ground for fake users. We believe that content is still King and a good story is everything,” said Kausern Hieu, Country Manager of Nuffnang Malaysia (pictured).

Today, Nuffnang has the biggest community in Asia with half a million influencers and access to the top and popular influencers—as reflected in the new logo.

By having such a large and diverse pool of influencers, Nuffnang has collaborated with Astro for IN FESTIVAL which is happening in September 2018, the biggest influencer festival in Southeast Asia featuring top local and regional influencers.

In one of its first public moves to highlight its relaunch, Nuffnang is collaborating with Astro for In Festival which is happening in September 2018, the biggest influencer festival in Southeast Asia featuring top local and regional influencers.

This online and offline initiative will showcase popular social influencers from the entertainment, beauty, fashion, music and gaming genres. There will be meet and greet sessions, workshops and performances.

In the past year, under the direction of a new regional management at a group level, Nuffnang has been streamlining operations across Asia under one brand i.e. Nuffnang.

Following in line with the current trend of keeping things simple, the brands Churp Churp and Nom Nom Media, which represent different functions under Nuffnang, are no longer used.

Kausern adds, “As a result, we’ve refreshed our corporate identity to better represent who we are, what we believe in and where do we fit in the world of social media marketing.”

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