Somersby re-launches its #ThatWeekendFeeling campaign

4 years ago
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That Weekend Feeling Campaign

(marketingmagazine.com.my) – Somersby, a cider made from real apple fruit juice, saw the opportunity in re-launching its ongoing #ThatWeekendFeeling campaign to celebrate Apple Day last Friday with a special price for its famous beverage.

At only RM5 customers can purchase a Somersby, available at participating bars and restaurants over a 3-week period from 21 October to 11 November 2016.

Apple Day, initiated in year 1990 at Convent Garden, London, is a day to recognise the wealth and variety of apples. It has evolved over the years and is now celebrated aboard with events to sell hundreds of apple varieties.

The country’s leading apple cider, Somersby took lead to celebrate Apple Day by spreading the balance of flavour and sweetness of both the cider and the fruit with 350,000 bottles of Somersby Apple Cider.

Somersby Apple Cider fans can obtain the special price voucher from four major newspapers – The Star, The Sun, the China Press and the Sin Chew Daily.

“Somersby, the country’s fastest growing cider is rejuvenating consumers’ spirits through #ThatWeekendFeeling campaign – a series of activations that capture #ThatWeekendFeeling anytime, any day with this refreshing cider. The brand will continue to use light hearted ways to engage with our consumers because this is exactly what the brand stands for – fun and quirky. But we take our apples seriously. Somersby Apple Cider is made from real apple juice, and it is giving fans a shortcut to #ThatWeekendFeeling this Apple Day” said Juliet Yap, Marketing Director of Carlsberg Malaysia.

 

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• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
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• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

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Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: ham@adoimagazine.com


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