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Society appointed as Canon's AOR
05 Feb
Society to develop digital marketing solutions for Canon Managing Director of Society, Stanley Clement.
Society, the social media and digital content agency within IPG Mediabrands Malaysia was appointed the agency of record for Canon Marketing (Malaysia) Sdn. Bhd.
The appointment will kick start in February for a period of one year.
The scope of work involves developing strategic and holistic digital marketing solutions across Canon Marketing Malaysia’s B2B and B2C product offerings, encompassing social media management and campaign planning for online and offline events.
“Canon Marketing Malaysia was looking for an agency who would be able to handle end-to-end digital marketing strategy and deliver sound, data-driven solutions to help the business achieve their commercial objectives,” said Managing Director of Society, Stanley Clement.
“Our diverse offerings and holistic approach across the digital ecosystem gave us an edge during the pitch process,” added Stanley.
Canon Marketing Malaysia’s Head of Corporate Communications, Patrick Lim said, “Canon Marketing Malaysia is aiming to further enhance our brand communications and create deeper, meaningful engagement with our consumers through our social media channels. Society’s team understands our goals, and we believe this collaboration will bring us closer to fulfilling them.”
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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