Posted on by Nathalie Tay
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MBCS Is The Refreshing Choice For 100PLUS Malaysia As Digital & Social AOR
05 Aug
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has been appointed Digital & Social Agency of Record (AOR) for 100PLUS Malaysia following a competitive pitch process.
The appointment of MBCS sees the agency running full service digital campaigns and providing alongside always-on social media management for 100PLUS, well-known as being Malaysia’s leading isotonic drink, designed to refresh and rehydrate active individuals.
Stanley Clement, Chief Executive Officer of MBCS said, “Working on this truly exciting brand within the isotonic drink market is a challenge we’re eager to tackle. We aim to transcend its sports association, making it a top-of-mind essential for everyday use!
“MBCS has a deep breadth of experience within the content creator space and have a proven track record of bringing out-of-the-box entertainment to connect with new consumers. The team is thrilled to be a part of the brand’s vision to continue promoting a healthy and active lifestyle, innovate, and inspire, thereby reinforcing its position as the number one isotonic drink in the country.”
Leong Wai Yin, Marketing Director of F&N Beverages Marketing said, “We awarded MBCS with this assignment as they demonstrated to us their deep understanding of social media behaviours within the beverage segment.
They also demonstrate a keen content creator mindset that falls in line with the vision we have for our brand. We’re excited to begin collaborating with MBCS on upcoming campaigns that will bring excitement and new perspectives to our existing loyal consumers, while also attracting new ones!”
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
