Seasoned ad and media man Sean Wong comes on board full time at MARQETR, a tech company offering solutions in the marketing industry by simplifying access to on-demand marketing experts and freelance marketers for businesses.
Sean , who has stellar brand experiences with Citibank, Tesco, Tiffany & Co and agencies like Isobar, Ensemble Worldwide and IPG Mediabrands joins the fold as Chief Commercial Officer and Co-founder.
He was Senior Consultant at MARQETR since its inception and will be now driving commercial and partnership excellence for the startup company, founded by Mawarni Adam.
Sean has worked in the marketing industry for over 24 years, with all-rounder stints covering both the client and agency spectrum. MARQETR is his “next play” move to be a part of a team building scalable solutions rooted in inclusivity, diversity and flexibility by breaking down the barriers to marketing talents and democratising the way marketers and businesses connect and collaborate.
He will lead the newly launched all-in-one enterprise solution, which is a modern spin on the traditional agency playbook, currently and internally referred to as the “MARQETR One” division. This division will provide full services for brands from strategy to execution, powered by the individual marketers and marketing agencies for on-demand and freelance marketers.
Sean will also help drive the acquisitions of business users and freelance marketers sign-ups, and grow the database for the existing marketplace solution. This existing solution caters to businesses who prefer the self-service and direct option, bypassing the enterprise solution and be in control of their marketing hires where they can scale up and scale down as needed without worrying about FTE (full-time equivalent) costs, especially in the midst of an economic downturn or recession.
Mawarni Adam, Founder and CEO of MARQETR says, “Sean and I began working together in 2005 as colleagues in Citibank, and we remained comrades in marketing for the last 17+ years, trailblazing in our separate and sometimes overlapping pursuits before coming together again at MARQETR.”
Sean adds, “Mawarni shared her vision for MARQETR with me about 12 months ago. After circling the idea on collaboration a few times, it finally made perfect sense to drive the change together as partners. The gap that MARQETR fills is apt for the future of work where the workforce wants to have better control of their contribution in return for fair compensation. More and more talents are exiting the workplace globally due to feeling unappreciated and undervalued in their jobs but we at MARQETR wants to champion the fairness of pay for their contributions where they are empowered to set their own rates for the work and services offered, even when these talents aren’t attached to any organizations.”
“We like to think we are the Uber of Marketing.”
MARQETR is present in the United States, Malaysia and Singapore, and it aims to optimise marketers’ skills by matching them to assignments that demand their specialised services in the marketing ecosystem.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu