As Covid-19 restrictions have been lifted, cinemas are once again packed with Malaysians watching their favourite films on the big screen. Top Gun: Maverick and Jurassic World Dominion are the latest blockbusters filling the seats in cinemas all over the nation. With a slew of new movies on the horizon, pent-up demand for cinematic experiences is firmly on Malaysian minds after two years of staying home.
MBO and LFS Cinemas are pleased to announce their partnership with EPICscreen to engage SME Advertisers on its network of 24 Cinemas with 139 screens throughout Malaysia.
After conducting research with advertisers and movie fans, EPICscreen created HyperLokal to serve SMEs where MBO and LFS cinemas are located.
HyperLokal, with its numerous packages, allow SMEs to tailor their marketing budget and strategies to cinema viewers in their local community, neighbouring regions or nationwide.
In secondary towns where streaming entertainment is not as accessible due to lower and slower broadband penetration, cinemas have consistently high admission rates compared with their suburban and urban peers. With limited advertising opportunities in these towns, advertisers can take advantage by having their brands and businesses on the big screen in High Definition and reach a growing number of cinemagoers.
Once seated, there are no distractions. Just one big screen commands the viewers’ attention and this appeals to advertisers. Studies overseas have shown that a cinema captive audience has a five times higher recall rate than other forms of Media.
MBO Cinemas Managing Director, Mr. Karthiik R. Doraisingam and Lotus Fivestar Cinemas Managing Director, Mr. Garuna Murthee both concurred that there has been an increase of moviegoers to almost pre-pandemic levels, especially in the secondary towns and suburban malls since Malaysia moved into endemic phase on 1st of April 2022. They are both supportive of the efforts to support local businesses, especially during these challenging times, in a post-pandemic world.
On top of MBO and Lotus Fivestar Cinemas, EPICscreen also represent 16 other cinema locations by mmCineplexes, MegaCineplex and Amerin with a combined total of 39 locations with 200 screens in 11 states.
For more information on HyperLokal and other packages, please reach out to [email protected] or call +6 03-7800 9086.
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