Rohto-Mentholatum appoints BPN as media agency

BPN, the media agency within the IPG Mediabrands network, has been appointed media agency on record for Rohto-Mentholatum Malaysia.

The scope of appointment designates BPN as the provider of integrated media services for Rohto-Mentholatum. The company will further explore other opportunities within IPG Mediabrands’ diversified offerings across social media management and services, campaign planning and digital strategy.

Darren Yuen, Group Managing Director of BPN & Reprise commented on the appointment, “BPN is keen on re-imagining the success of Rohto-Mentholatum Malaysia to help drive effective business outcomes through increased engagement and conversations with their customers.

“Through this collaboration, we will look to leverage on our holistic offerings to meet their commercial needs and effectively position the brand at the forefront of the market.”

Rohto-Mentholatum is a manufacturer and marketer of non-prescription drugs and healthcare products with headquarters in U.S.A. and operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, China, and Japan; with manufacturing carried out in 26 locations around the globe and marketing/distribution in over 150 countries.

Products in the market include OXY, Sunplay, LipIce, Selsun, Deep Heat and Mentholatum.

Lim Mei Yuen, Sales and Marketing Director of Rohto-Mentholatum Malaysia expressed, “As market dynamics shift, we too seek to increase our dynamism, and this new partnership with BPN supports that push.

“The media landscape will continue to evolve, and a partner that understands how to capitalize on this will be crucial for our business moving forward.  We look forward to creating new milestones together in the marketplace.”

“Our strategic partnership is timely in the face of the current digital revolution across the media landscape, and we are keen to push the boundaries of media innovation and build a trusted partnership with Rohto-Mentholatum Malaysia”, adds Darren.


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