Former IPG Mediabrands CDO joins Shuttlerock

Former IPG Mediabrands Asia-Pacific chief digtial officer Scott McBride has joined Shuttlerock as global chief business officer.

Shuttlerock specialises in mobile based creative solutions. Scott McBride left IPG last year.

McBride had moved to IPG Mediabrands after a long innings with O&M, leaving the agency in 2016 as managing partner of its Hong Kong office. He first shifted to the Asia region in 2008 as general manager of OgilvyOne Malaysia, after founding and then selling Oceanseventy a Glasgow-based design agency.

He moved to Singapore to join IPG Mediabrands and will continue to be based there in his new role at Shuttlerock.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

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