There are no rules in film making. Only sins and the the cardinal sin is dullness, said filmmaker Frank Capra.
To that end, Passion Films latest ad is anything but dull. The sensorial soap ad took 30 hours to make but is condensed into 30 seconds soundtrack that will make you feel like you’re using actually bathing with the soap.
Credits
Client : P&G China
Agency : Saatchi & Saatchi China
Director : Antony Redman
Executive Producer : Beryl Anne Tan
Producer : Aui Thanyathorn Thamma
AD : Thanawat Chotronnaphat (Yo)
DOP : Joke Pirachat
Production Design : Oath Chaivichit Somboon
PM : Gammons Sirimas
Prod Co : Pla Akanit
Wardrobe Stylist : Kittikorn Kongtabag
Camera : Lifeboat
Lighting & Grip : Gearhead
Foodstylist : Duang-rithi
Mechanic & SFX Team : Technical Terminal
Offline Editor : Adam Hussey
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