Astro and iQIYI to create new channel - MARKETING Magazine Asia


Astro and iQIYI to create new channel

iQIYI, an innovative market-leading online entertainment service in China, has announced that it has reached a strategic partnership in content distribution with Astro Malaysia Holdings Berhad.

It will be launching an iQIYI content channel with Astro under a new partnership, aiming to integrate and bring more exciting and high-quality contents to Malaysia through Astro’s platform.

“We are delighted that Malaysian users love the content of iQIYI and Astro…we hope that the partnership will be even more refined to meet the needs of users, as bringing benefits to users is iQIYI’s original purpose and goal,” says Yang Xianghua, iQIYI President of Membership and Overseas Business Group.

“We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation…this partnership enables us both to leverage on the strength of our brands and skill-sets to extend our reach in the content world which is increasingly personalized and digitized,” said Henry Tan, CEO of Astro.

So far, several high-quality iQIYI original dramas and variety shows, such as Story of Yanxi PalaceThe Golden EyesThe Legend of White SnakeTang Dynasty TourThe Rap of ChinaHot-Blood Dance CrewQing Chun You Ni and much more have aired.

The Netflix of China.

Under this new strategic partnership, Astro will obtain more quality content from iQIYI.

A list of new programs including The Rap of China 2019, Sword DynastyThe Files of Teenagers in the Concession, and many more iQIYI original content will also be brought to the Malaysian market through Astro. 

In recent years, iQIYI has launched many highly popular original works, such as Story of Yanxi PalaceThe Golden EyesThe ThunderThe Rap of ChinaHot-Blood Dance Crew, which were also distributed in overseas markets.

In 2018, Story of Yanxi Palace was distributed to over 90 countries and regions and became the most searched TV drama on Google for 2018.

In 2019, iQIYI’s original content including The Golden EyesThe Legend of White Snake and more have been distributed to major countries and regions. 

Source: PR Newswire


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