R/GA creates film for DuPont with 69,000 permutations

Every once in a while, something truly special comes along.

DuPont recently launched an integrated marketing campaign, “Invent a Better N:ow” with a groundbreaking digital film.

The film is embedded on its website, and it has seamless array of dynamic video and live streams of DuPont related initiatives.

“The power of essential innovation is that it delivers today, improving people’s lives around the world,” said Barbara Pandos, chief communications officer for DuPont.

The launch of ‘Invent a Better N:ow’ is a reminder that our innovations are everywhere around us, right now, and powerfully celebrates the materials that make a meaningful difference for our customers and in the industries we serve.”

When one watches the film, some of the scenes and music will change according to your viewing time.

The earth position also matches the viewers location, and the film also detects your viewing device.

You will be amazed that the clocks in the film will be synced to your local time, even the newspaper in the 90 second will have the latest headlines.

There are around 69,000 permutations of the film, a truly staggering feat, and DuPont created the campaign with R/GA.

The agency will be handling strategy, experience design, creative, media planning and buying for all paid and owned mediums too.

Source: Little Black Book

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