Posted on by Raihan Hadi
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R/GA creates film for DuPont with 69,000 permutations
18 Jun
Every once in a while, something truly special comes along.
DuPont recently launched an integrated marketing campaign, “Invent a Better N:ow” with a groundbreaking digital film.
The film is embedded on its website, and it has seamless array of dynamic video and live streams of DuPont related initiatives.
“The power of essential innovation is that it delivers today, improving people’s lives around the world,” said Barbara Pandos, chief communications officer for DuPont.
The launch of ‘Invent a Better N:ow’ is a reminder that our innovations are everywhere around us, right now, and powerfully celebrates the materials that make a meaningful difference for our customers and in the industries we serve.”
When one watches the film, some of the scenes and music will change according to your viewing time.
The earth position also matches the viewers location, and the film also detects your viewing device.
You will be amazed that the clocks in the film will be synced to your local time, even the newspaper in the 90 second will have the latest headlines.
There are around 69,000 permutations of the film, a truly staggering feat, and DuPont created the campaign with R/GA.
The agency will be handling strategy, experience design, creative, media planning and buying for all paid and owned mediums too.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
