Posted on by Raihan Hadi
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Nike’s ‘Dream Crazy’ wins Outdoor Grand Prix at Cannes
18 Jun
Nike’s ‘Dream Crazy’ campaign featuring Colin Kaepernick scored the top prize in Outdoor on the first day of the Cannes Lions International Festival of Creativity.
The Grand Prix-winning billboard from the campaign by Wieden & Kennedy Portland really hit the spot for the judges.
John Patroulis, the global CCO of Grey, led the Outdoor jury, and said the ad was the undisputed winner, with no other work coming close for the highest accolade.
Patroulis said that the single billboard has to be simple, well-executed, had to take advantage of context, elevated the space and most importantly had to be perfect in the environment.
Paul Nagy, CCO at VMLY&R Australia and New Zealand was even more effusive with his praise.
“It made a statement to the world, that one image, they’ll be teaching ten years from now, not just in marketing books, but in history books, in my opinion, it’s the greatest Nike ad of all time,” he concluded.
Source: Ad Age
Just a shout out to everyone, Joe Najib is having his blockbuster presentation class again.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
