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Pitch Watch: Perodua goes to FCB, Mars to Starcom and more!
26 Jan
It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific for the month of December 2016 courtesy of R3.
In Malaysia, for the month of December, FCB won big by nabbing both the Sunsweet Asia Pacific and a project for Perodua. Mediavest Spark, the media agency under Publicis One won the Expedia account in the local market.
Across the region, there have been many changes with DDB winning the creative business for McDonald’s for Leo Burnett in Singapore and Starcom winning the Mars account in 8 markets, including Malaysia
For a full list of who won what check out the table below.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
