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Pitch Watch: Perodua goes to FCB, Mars to Starcom and more!
26 Jan
It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific for the month of December 2016 courtesy of R3.
In Malaysia, for the month of December, FCB won big by nabbing both the Sunsweet Asia Pacific and a project for Perodua. Mediavest Spark, the media agency under Publicis One won the Expedia account in the local market.
Across the region, there have been many changes with DDB winning the creative business for McDonald’s for Leo Burnett in Singapore and Starcom winning the Mars account in 8 markets, including Malaysia
For a full list of who won what check out the table below.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
