Pitch Watch: Perodua goes to FCB, Mars to Starcom and more!

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It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific for the month of December 2016 courtesy of R3.

In Malaysia, for the month of December, FCB won big by nabbing both the Sunsweet Asia Pacific and a project for Perodua. Mediavest Spark, the media agency under Publicis One won the Expedia account in the local market.

Across the region, there have been many changes with DDB winning the creative business for McDonald’s for Leo Burnett in Singapore and Starcom winning the Mars account in 8 markets, including Malaysia

For a full list of who won what check out the table below.






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