Nomenclature, Dato Seri Vida, Belgium winning the World Cup..

2 years ago

Man for all seasons: Tony Savarimuthu

In MARKETING’s inaugural tabloid issue, we interviewed Tony Savarimuthu, ad persona who has worked with the best in the world.
Recently awarded the International Advertising Association “Inspire Global Champion” Award in Bucharest, Tony tells us more about his role as Agent Provocateur and what Dentsu LHS has in store for 2018…
How does it feel to have helmed an international agency, then run your own shop Merdeka LHS, and now back to leading a global communications network? 
Merdeka LHS is still an on-going project – partnering with entrepreneurs and start-ups, creating new brands from the ground up and also working with a select group of multi-nationals on important briefs. In our start-up phase, we had support from many friends, MNCs such as Coca-Cola, Unilever and Nestlé as well as SMEs.
The marketing world was also moving at breakneck speed, we needed to be on the right train and we decided the Dentsu Aegis Network was the best one. It operated as one team with many companies embracing the potential of disruption together and progressing quickly to become a 100% digital economy business.
Ted Lim also sold us the idea of being in a weird and wonderful place!
What’s exciting for Dentsu LHS in 2018? 
We are attempting to redefine our world by building brand communities around digital and brand catalysts, analysts, creative hybrids, creative technologists and experience designers.
Our creative heads, Szu and Hwa, have initiated the Dentsu Innovation Scale project which will redefine our creative product to help us drive our own creative standards for our clients, and our Chief Strategy Officer Dr. Milan has just completed work on our Data Rich Creativity planning model.
Interested to read more about the interview? Click here

MMC 2018 Logo
The Malaysian Media Conference 2018 is INTERACTIVE
The Malaysian Media Conference is about Conversations.
Conversations before, during and after the Conference.
The best way to learn is when someone answers what you want to know.
With 15 speakers and moderators, the event will cover everything that is important for Media, Marketing and Digital moving forward.
Date: 8 February 2018
Time: 8.30am – 6.00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur.
Submit your questions: