RHB's 2018 CNY: Perseverance

2 years ago

Together we persevere for prosperity with RHB
FCB Kuala Lumpur teamed up with RHB Bank for their latest’s campaign titled “Perseverance” in association with the upcoming Chinese New Year celebration.
The campaign centres around Malaysia’s national diver and 2017 FINA World Champion, Cheong Jun Hoong.  The one minute film shows Cheong Jun Hoong’s dedication in preparing for the upcoming 2018 Commonwealth Games that will be held in Australia this April.
Cheong’s steely determination can be seen throughout the film as she trains relentlessly throughout the CNY period. All the while supported by her family, coaches and fans until she eventually finds success in a winning dive.
“Jun’s journey is one that we’re very familiar with at RHB, in a sense that prosperity stems from an unyielding belief and continued support from those that matter. ‘Together we progress’ is what we believe in and we hope to use this coming Chinese New Year as an opportunity to get all of Malaysia behind Jun in her quest for gold at the Commonwealth Games,” said Abdul Sani Abdul Murad, RHB Group’s Chief Marketing Officer.
Ong Shi-Ping, Chief Creative Officer of FCB Kuala Lumpur adds “In a sport that requires endless hours of perseverance just for that split second of perfection, we think there’s a great story to share and Jun Hoong is the perfect person to tell it.”
Cheong is the first female lead in RHB’s ongoing narrative of challengers who go against the norm to seek success.
She joins rapper Altimet and national footballer Thanabalan who had appeared in previous RHB festive campaigns.
Below is the video:


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