(marketingmagazine.com.my) – McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five new industry leaders in one fell swoop.
Geraldine Yong, Kevin Yeoh, Yow Kuan Wai, Irene Kuan and Jeanette Laws have joined the company, putting their energies behind McCann’s Truth Well Told banner.
“True talent is a rare find. To have been able to attract these senior industry individuals is a great achievement and a great way to kick off the year,” Sean Sim, CEO of McCann Worldgroup Malaysia shared.
“Joining McCann fuels my desire to be a catalyst for business transformation,” said Geraldine Yong, Business Director. In over 20 years, she has worked across various categories, building some of Malaysia’s best-known brands like Maybank, Nestlé, Unilever and Perodua amongst others.
Kevin Yeoh, Business Director, has 15 years of experience across ATL/BTL to Activation and Digital in both B2C and B2B roles for local and multinational clients including Samsung, New Zealand Milk, SC Johnson, L’Oreal, British American Tobacco, Philip Morris and P&G.
“I thrive on challenges and McCann is a great place for me to grow and add value to clients’ businesses,” Kevin commented.
Also joining is Yow Kuan Wai, Associate Creative Director, with 15 years of experience across brands like Cadbury, Honda, Citibank, Oreo, Nivea, Nike, and Nestle – collecting a fair share of creative and effectiveness awards.
On joining the agency, he said: “I’m thrilled with the opportunity to do bigger, bolder and better things over here. There’s a great team of people here at McCann that I want to work with”
Irene Kuan, Associate Brand Director, who has spent 11 years keeping brands like Unilever, P&G, Carlsberg, ExxonMobil and Dutch Lady ahead of the curve.
Jeanette Laws begins her second tour of duty at McCann as Business Director. With a wealth of experience, she is a familiar face to many local and multinational brands, having built cross-discipline skills including CRM, Event Management and Digital.
Leading and growing businesses and brands is her forte, having done so for Pizza Hut, Seiko, Colgate-Palmolive, Astro, UMW Toyota, Wacoal, Darlie, L’Oréal Paris, Maybelline and Nestlé Corporate – among others.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
Download the PDF on MAD here
To advertise email [email protected] or call 018-220 0682
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW