Nestlé Malaysia’s coffee brands go digital with Lion & Lion.

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page2image744(Marketingmagazine.com.my) -Digital agency Lion & Lion has won an account with Nestlé Malaysia for its Dolce Gusto and Mountain Wash brands.

Beginning in late 2015, after several rounds pitching with a number of top agencies in Malaysia, Lion & Lion became the digital agency of choice.

The agency will be managing the digital space with a focus on digital performance marketing, social media marketing and influencer marketing.  

SYAHAR KHALID

SYAHAR KHALID – Digital Engagement Manager, Nestlé Malaysia

“Lion & Lion won the Nescafé Dolce Gusto and Nescafé Mountain Wash account, due to their expertise in performance marketing and strategic recommendations for the brands,” said Khairul Syahar, Digital Engagement Manager, Nestlé (picture).

“There’s a huge opportunity for online sales in Malaysia, that’s why the pitch was designed around driving performance marketing for these brands,” added Hugh Batley, Managing Partner of Lion & Lion.

The new campaign kicks off in Q2 2016.

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appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.

APPIESMALAYSIA2016Full

 

 

 

 


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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