Nando’s SG says ‘Thank You PERi-PERi Much’ with a heartfelt letter as dining in restrictions are lifted - MARKETING Magazine Asia


Nando’s SG says ‘Thank You PERi-PERi Much’ with a heartfelt letter as dining in restrictions are lifted

Nando’s Singapore and advertising agency partner, Fishermen Integrated, have penned a letter thanking everyone for doing their part in the country’s gradual reopening, making dining in restaurants possible again.

As Heightened Alert measures were implemented on 14 May 2021, F&B outlets such as Nando’s had to cease dining-in services and rely only on takeaway or delivery, meaning Nando’s fans could only enjoy their favourite PERi-PERi Chicken at home. 

“Our hearts are all fired up as we see our guests returning (and) it’s so good to hear laughter and chatter in our restaurants again, we’ve really missed hosting our guests in person The Nando’s brand is all about people and how we can bring a smile to others,” said Nando’s Brand & Innovation Manager, Chan Ying Wah. “This letter is just a little message from the bottom of our hearts to thank everyone, the Nando’s way, for being extra safe so that our doors could reopen and we can do what we love  again – being a good host and serving our freshly grilled PERi-PERi Chicken.” 

A complimentary meal for Delivery Riders prior to reopening, a lifetime discount for Healthcare Heroes, double points for Nando’s Members and a welcome bottle of PERi-PERi Sauce for every guest on the first day were all part of this #ThankYouPERiPERiMuch campaign. 

“We also wanted to show some love to all Delivery Riders and Healthcare Heroes for going the extra mile to take care of us during this trying time,” Chan added. 

Fishermen Integrated and Nando’s campaigns (Re-Celebrate 2020 and The PERi-PERi Nando’s Party) recently picked up a number of wins at the 2021 MARKies Awards: a Silver for Most Effective Use of Social Media, followed by 3 Bronzes for Most Creative Content Marketing, Most Creative Social Media and Most Effective Use – Consumer Insights and Market Research.  

“This was our opportunity to spread some Nando’s warmth and lightheartedness on social media as well as in real life,” said Fishermen Integrated’s Co-Founder and Executive Creative Director, Adam Miranda. “Clearly we couldn’t thank people enough for practicing all sorts of safety measures so we can unlock the things we used to love doing.”


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