Mudah.my Celebrates 9th Anniversary With A Unique Musical Collaboration

(marketingmagazine.com.my) – Online marketplace, Mudah.my celebrated its 9th anniversary this month. Marking the occasion with an unusual collaboration, the company has created a music video featuring local award-winning artist, Altimet, Sasi The Don and the up and coming sensation, Maya Hanum.

The nation’s largest online platform for selling and finding almost anything – from Cars to Cameras, Properties to Pets, Mobile phones to Motorcycles, Treadmills to Textbooks, Bicycles to Beds, Guitars to Golf sets, Plants to Printers, Watches to Washing machines, Tyres to Tablets, Dresses to Drums, Shoes to Shops, Collectibles to Computers, Jobs and more.

Mudah.my is always looking for unique ways to engage with its customers, hence its collaboration with Altimet – a rapper, songwriter, entrepreneur and long-time Mudah.my user.

“At first, it may seem like an odd pairing – that an online marketplace would collaborate with recording artists in this manner. However, it would become quite clear once you ponder on the mission with which Mudah was set-up – to touch the lives of Malaysians in a meaningful way, by empowering everyone, especially individuals and budding entrepreneurs, with a platform of equal opportunity to discover value in things they own,” said Mr. Gaurav Bhasin, CEO of Mudah.my.

“Altimet’s song, “Memang Mudah”, encourages budding musicians to take the first step in realising their dream. In the music industry, their professional journey begins with obtaining the proper instruments that will enable them to develop their talent. Mudah.my is the ideal enabler for this where you could purchase good quality pre-loved instruments and in the process connect with others of similar interests. Mudah.my helps you with means to realise your dreams,” Gaurav shared.

The music video uploaded on the platform’s Facebook page has already received over 365 views and 744 shares.

Commenting on the popularity of Mudah.my Gaurav added, “We are humbled by the stories of millions of Malaysians who have used our platform and would like to thank them for giving us an opportunity to be a part of their lives, for enthusiastically recommending us to their friends and for giving us feedback to improve.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

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