Mindshare Malaysia appointed as Celcom’s Integrated Media Agency

Mindshare Malaysia team at their office located in Surian Tower

After a multi-agency pitch, Celcom has appointed Mindshare Malaysia as its Integrated Media Agency for a tenure of two years. As the Agency of Record (AOR), Mindshare will be responsible for Celcom’s integrated Above the Line (ATL) communication, brand activation, digital and the company’s strategic media planning and buying. 

“Telcos have elevated their role from ‘connectivity’ pipeline to an enabler of ‘experience’ and Celcom is at the forefront of that evolution in Malaysia with its products and 5G future focus and we are thrilled on this opportunity,” said Managing Director of Mindshare Malaysia, Dheeraj Raina. “We have built a Single view of customers for Celcom based on our precision marketing capability and with Celcom’s cutting edge product innovation, we are confident of delivering an immensely delightful consumer experience for the brand.”

Celcom is a part of Axiata Group that advances towards integrated multi-access, multimedia services and IoT solutions, in line with evolving technologies and consumer expectations in Malaysia.

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