Mindshare wins Awesome TV

Mindshare Malaysia has been appointed as the agency for Awesome TV for media planning and buying and as its Go-to-market consulting agency

Awesome TV (ATV) is one of Malaysia’s go to channels for diverse, fun and entertaining content, known to be a source for Bollywood, Hollywood and original entertainment at home. ATV is scheduled to be officially launched by this year on the free-to-air platform MYTV.

“Awesome TV is a transformational content viewing experience,” explained Johan Ishak, Managing Director of Awesome Media Network Sdn. Bhd. (Awesome TV). “We have aggressive plans for growth and it is important to have an agency partner which owns our brand and media initiatives across all consumer touch points and drives strategic, data driven marketing decisions for the brand.”

Mindshare started in Asia in 1997, as WPP start up with a desire to change the media world. Currently it is a global network with 116 offices in 86 countries and the largest agency in GroupM, WPP’s Media Investment Management arm.

Mindshare will be responsible for working on ATV’s Go-to-market strategy and create the overall launch strategy including programming and marketing. Mindshare will also be responsible for the media strategy, planning and buying for its business 

“Awesome TV has path breaking innovation in entertainment that is set to change the way viewers perceive television content,” said Dheeraj Raina, Managing Director of Mindshare Malaysia. “It is uplifting, optimistic and organically entertaining; exactly the kind of content, viewers need in times like these.” 

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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