Havas Media partners Entropia in Malaysian market

1 week ago

Havas Group has decided to streamline its media operations effective mid-July, in line with its objective to build a seamless, future-facing organisation focussed on delivering meaningful outcomes for our clients.

With Havas Media, they are partnering Entropia Global for the Malaysian market.

Entropia Global is a hybrid agency rooted in delivering the future through innovative advancements in consumer experiences and data-driven creatives. It brings to the fore an agile, digital first and ecosystem approach to problem solving native to the digital age.

Moving on, digital agency Havas Immerse in Malaysia which provides strategic creative consultancy and digital marketing solutions will work with Entropia Global on media briefs and execution for Malaysia.

In 2017, Havas Group in Malaysia strengthened its capabilities in the growing Malaysian market with the acquisition of digital agency Immerse, The acquisition saw Immerse being integrated with creative operations and rebranded as Havas Immerse under the leadership of Andrew Lee, MD Havas Group in Malaysia.

“This development is in line with our focus of building a future-forward way of working and continue the momentum of building meaningful brands for our clients,” says Vishnu Mohan, Chairman & CEO Havas Group SEA, India and North Asia.

“As we move forward, we stand at a pivotal moment facing both challenges and opportunities and the partnership with Entropia will help us to bolster our capabilities and strengthen our positioning in the Malaysia market,” remarks Andrew Lee, Managing Director, Havas Malaysia.

“It’s an honour to extend our partnership with Havas to include its Malaysian media clients. We look forward to collaborate with Andrew and his delightful team in bringing advantage to our shared clients,” adds Prashant Kumar, CEO Entropia Global.

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