MARKETING's Issue 230 is here! - MARKETING Magazine Asia


MARKETING’s Issue 230 is here!

Deepavali just ended and yes our tummies can sigh with contentment for the past few days has been filled with sweet treats, murukku, briyani and most importantly mutton curry! As we roll back to our offices, it’s time to get updated on the who’s who of the marketing and advertising industry. In this issue, we will feed you different delicacies ranging from Astro’s partnership with OSIM, event agency Contagious Malaysia and more. Have you ever wondered the origin of Digi’s famous “Yellow Man”? We have got you covered in this issue.

Cover story – Contagious Malaysia’s Viral Evolution

Astro Winning Partnership Series – Astro brings brand love to OSIM on parent’s day
To maintain its position as the market leader ahead of the competition, OSIM needed to widen its audience base with a new approach to entice trials and boost sales. Leveraging on Parent’s Day, Astro produced a series of bite-sized digital dramas, using a comedic and light-hearted approach to seamlessly weave in OSIM’s products, and run across Astro’s digital sites…

Editor’s note – It’s time to create Malaysian history
The sequel for Hantu Kak Limah came swooping into the cinemas as a smashing success recently. The amount collected was almost double that of the previous highest-grossing Malaysian film Abang Long Fadil 2 which grossed RM18.15 million at the box office. Shortly after, Munafik 2 stormed in to take the top spot with RM42 million! No doubt, the roaring success of both movies goes to show that Malaysian audiences are starting to relish Malaysian content. Hot on the heels of this trend, Viu Malaysia made a big splash at MIPCOM recently in Cannes with their Viu Original, The Bridge.

Tonton Watch – Malaysia’s news market gets a huge diversification with German international broadcaster comeback
We are in the midst of an exciting time for Malaysian media, as digital media continues to grow and continuously innovate. In August, Media Prima announced that their over-the-top (OTT) service, tonton will offer Malaysians its video streaming services at no cost…

Creative surge – IDEAS: The Yellow Coverage Fellow Story (Part 1)
Before Bersih supporters painted the streets yellow, before Cicak Man crawled on cinemas screens, there was the Digi Yellow Man. A chubby, cheerful character with yellow skin in a yellow body suit, he jumped out the blue and turned competitors green with envy when he won the hearts and minds of the rakyat. I sat down with Alvin Teoh, ECD of NagaDDBTribal…

Everyone’s Complaint Department – The Source.
Some days, I walk into the agency and it is filled with noise. Teams are scattered everywhere, clustering around tables thinking stuff and it is nice. Other days, it feels like a funeral. People are demotivated, we get mistreated, feel tired and everything looks dark….

PMMA DRAGONS AWARDS 2018 – Meet the 2018 Dragons of Malaysia and Asia winners!


MARKETING’s CMO Conference Returns with a Stellar Line-Up

Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere. With a bold yet relevant theme of ‘Goodbye Marketing, Hello Engagement’ this year’s conference will bring you up to speed with what’s going on in the Malaysian marketplace.

The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

To book your seats, call Ruby on 03-77262588 or visit https://marketingmagazine.com.my/cmo2018/conference#register


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