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Malaysian CMO Conference 2018

Sime Darby Convention Centre, Kuala Lumpur

Goodbye Marketing,
Hello Engagement

Goodbye Marketing,
Hello Engagement

ABOUT CMO

The Malaysian CMO Conference 2018 is themed
Goodbye Marketing, Hello Engagement:

Is the Marketing Funnel dead? Is there a new consumer journey ever changing touch points? Marketers have never never been in a bigger dilemma than today, and also have never been in a more connected time than now. AI, AR, machine learning and the chance to integrate data with intelligence; Programmatic, Blockchain, Chatbots, Brand Safety, trust deficits, and the list is endless. Some say that Marketing is not a job, task or department. It’s what happens every time you engage with your consumer.  This Conference will bring you up to speed with what’s really going on in the Malaysian marketplace.

Our speakers are ready to engage with you like never before, it is time to UnMarket and build relationships.

Spotlight Session

We have Spotlight Sessions where the audience can ask questions. Random questions will be posed to the speakers who will answer on the spot.
We have Spotlight Sessions where the audience can ask questions. Random questions will be posed to the speakers who will answer on the spot.

WHY ATTEND

Into its sixth year, the Malaysian CMO Conference has become  a  landmark  event  for  all  serious  marketing communications  and  media  professionals. Apart from learning cutting–edge knowledge and listening to real–market  experiences  from  the  speakers  and panelists, it  is  also  a  great  opportunity  to  network  with  thinkers from  the  marketing,  media,  advertising, digital and content ecosystem.

About  300  senior  marketing  and  media  players  turn up for this once–a–year wakeup call on what’s hot and what’s not in marketing.

WHO SHOULD ATTEND

Marketing, Brand & Product Managers

Advertising, Media and Digital Executives & Entrepreneurs

Media Players – Traditional & Digital

Business Development Managers

SMEs & SMIs

SPEAKERS & PANELISTS

Damien has spent more than 20 years across multiple brands, categories, markets, and disciplines. He has been with Xaxis for four and a half years and is passionate about Data & People. His leadership as Co-Chair of the IAB Committee for Measurement, Standards & Data produced three white papers addressing Brand Safety, Marketing ROI Measurement & the role of Data in informing Creative. He spent almost two years as MD Asia Pacific for Analytic Partners, and before that more than three years at Dell as Regional Marketing Director for Online, Planning & Analytics.

Damien Crittenden

Xaxis APAC VP
Client Strategy
Srikanth formed Moving Walls – a start up with a vision to tackle Digital’s Final Frontier. His achievements across his corporate and entrepreneurial life include: establishing and growing IBM Singapore’s e-business team including Implementing the world’s first end-to-end Secure Electronic Transaction (SET) transaction in 1996; building and merging Knowledge Dynamics (KD), a regional leader in the analytics space, with a NYSE listed company. With Moving Walls, he has garnered a range of Malaysian and Regional Awards including the Most Promising Entrepreneur Award at the 2015 Asia Pacific Entrepreneur Awards (APEA).

Srikanth Ramachandran

Director
Moving Walls Sdn Bhd
Arvind has been with the Dentsu Aegis Network (DAN) for more than seven years, rising from Regional Practice Leader Social & Analytics at Isobar AsiaPac, to Chief Innovation Officer and now Chief Strategy & Innovation Officer for DAN AsiaPac. He is at home with Big Data, eCommerce, Creative Technologies and the application of Artificial Intelligence to business. Arvind was also actively involved in DAN’s Global CMO Survey 2018 with over 1,000 CMOs and C-level marketing executives.

Arvind Sethumadhavan

Chief Strategy & Innovation Officer
Dentsu Aegis Asia Pacific
Ben joined Petronas early in this year. In the newly created role at Petronas, he is overseeing the downstream marketing operation units for domestic and global markets. He was previously with Shell having worked in a number of roles in Malaysia, New Zealand and Australia. He has extensive experience in the petrol retail industry, especially category management for motor oils and convenience retail.

Ben Mahmud

Head Strategy & Business Dev
Petronas Dagangan Bhd
An iconic publisher and entrepreneur Dato (Dr.) Hussamuddin saw an opportunity in the media scene way back in 1978 and launched his first ever title Mingguan Kanak Kanak. From thereon, through perseverance, passion, sheer determination, hard work and vision, the company has grown into the publishing empire it is today. From one title, the group today carries over 13 magazine titles, a book division, and with the addition of Sinar Harian, is the largest Malay content publisher in the country.

Dato’ (Dr.) Hussamuddin Hj. Yaacub

Chairman
CEO & Group MD, Karangkraf Media Group
A familiar name in the industry, Juju built her career with some of the world’s top brands starting off at Unilever and later joining British American Tabaco (BAT) where in the 11 years she was there held various senior leadership positions in the company. She was most recently holding the position of Head of Marketing at CIMB Bank before joining Johor Corporation.

Norsiah Juriani Johari (Juju)

VP, Brand & Group Communications
Johor Corporation
DSV came from humble beginnings. Her life changed when her father, who owned a sawmill, died suddenly. She eventually made her way to Universiti Sains Malaysia in Penang to pursue a degree in education, majoring in Malay Literature and History. To support herself, she sold products like batik sarongs, prayer garments, meat sambal and keropok to her friends and lecturers. Upon graduation, she was assigned to teaching at SJK (C) Poi Lam in Ipoh. She then started a business in the field of beauty and grooming. Today she is a superstar!

Datuk Seri Dr Hasmiza Othman (DSV)

Diva. Entrepreneur. Singer.
Founder - Vida Beauty
Lim Imun joined MunchWorld Marketing as the General Manager Marketing since September 2015. She has over 20 years of experience in the consumer products and service industry. Prior to MunchWorld Marketing, Lim held the position as Head of Digital Appliances of Samsung Malaysia Electronics for almost 3 years. She has also been managing other brands previously such as Fonterra and Coca-Cola.

Lim Imun

General Manager - Marketing
Munchworld
A seasoned marketer with over 20 years experience in Sales & Marketing spanning FMCG, Financial Services and now Education, Tim has worked with top brands at Nestlé, Citibank and Standard Chartered and is now Vice President Marketing at Inti International University and College. Before Inti he was Head of Marketing at Standard Chartered Bank for five years. He has Sales and Marketing in his DNA. As a little boy, he started selling his Matchbox toy cars to buy Enid Blyton story books.

Timothy Johnson

SVP of Marketing Product & Partnerships
INTI International University & Colleges
Jayaram (aka Junior) spent the last 15 years making his mark in Malaysia’s growing digital scene. Having started off at Astro Radio he progressed quickly into a leadership role with Malaysia’s No.1 English radio station, hitz.com. Venturing into the telco space he then took on the role of Specialist, Mobile Application Development and Device Testing at Maxis Berhad. He rejoined Astro Radio in 2013 and with Blaze Digital is responsible for the expansion from 32 to over 50 digital properties through Astro’s recent partnership with KarangKraf.

Jayaram Gopinath Nagaraj

General Manager
Blaze Digital Malaysia
With over 19 years of working experience in the advertising, promotion and marketing industry, Juliana had the opportunity of understanding the different spectrum of the industry. She has held various marketing positions in Malaysia, spanning multiple fronts of brand activation solutions for industries such as FMCG, telecommunications, oil and gas, banking, retail marketing, beauty & health, and lifestyle products. Prior to joining Pavilion Juliana was the General Manager for Ignite Kuala Lumpur.

Juliana Chua

GM of Marketing
Pavilion Kuala Lumpur
This bold marketer is never afraid to fail and get back up again. Tai’s over 15 years of experience in the industry has spanned multiple disciplines including marketing, communications, branding partnership and more. Prior to joining Maxis he held leadership roles in agencies in both Malaysia and Singapore.

Tai Kam Leong

Head of Branding & Partnerships
Maxis
Rishi has 15 years of extensive experience in FMCG, Consumer Goods and Retail industry across India and Malaysia. A marketer with proven track record of achievements in field of marketing, brand strategy, new product development, consumer research, media and sales. At Wipro Ginvera Marketing, he heads a team of 25 managers and executives across marketing, new product development, media and design departments.

Rishi Pahwa

Head of Marketing
Wipro Ginvera Marketing Ent Sdn Bhd
Kenny has 30 years' experience in FMCG, Telecommunications, Motion Pictures and Film Exhibition, Aviation, Property Development and Corporate Training, Coaching and Consultancy industries. He thrived in senior sales and marketing and top general management and leadership roles across Asia-Pacific; covering diverse markets especially Thailand, Singapore, Philippines, Cambodia, Myanmar & Malaysia. Prior to UEM Sunrise, Kenny was Country Head, Commercial rising up to Group Head, Ancillary for Air Asia over two years. He subsequently became Head of Marketing and Sales for GuocoLand.

Mr Kenny Wong

CMO, UEM Sunrise Berhad
Schrene is the head of global marketing for Malaysia Airlines. She has more than 15 years of experience in dynamic industries like airlines, telecommunications, consumer electronics and e-commerce. Within a year at Malaysia Airlines, she led her team to numerous awards, including the Indonesia Travel and Tourism Award 2017. Prior to Malaysia Airlines, Schrene was Head of Marcom, Brand & Digital at U Mobile. And before that, she was with Air Asia rising from Marketing Manager (ASEAN) to Head of Marketing.

Schrene Goh

Head of Marketing (Global Market)
Malaysia Airlines
Assoc. Prof. Dr. Karling has been with INTI International University and Colleges for nearly 8 years, and was previously part of the senior management team in INTI Penang (5 years). Prior to the above, Assoc. Prof. Dr. Karling was the executive director cum CEO of another company that was established in collaboration with a relatively large construction company. Her publications on cross generation management can be found via academia.edu as well as Google Scholar.

Assoc. Prof. Dr. Karling, LEE (P.K.T)

Senior Lecturer/ Associate Professor
Adjunct Professor ASEAN Region
Faculty of Business, Communications and Law
INTI International University, Nilai.

Stan Chew

Malaysia Country Manager
Knorex
Sean currently serves as the Regional Strategy Director of Innity. In his role, Sean is responsible for improving market adoption across the region, focusing on content and data for a holistic approach. He is also tasked with fortifying Innity’s regional partnerships with key exclusive publishers and PMPs namely, Yahoo & MPPM. Having worked as an analyst and consultant in Australia, China, and Malaysia, Sean brings a great understanding of data and analytics into his work, positioning Innity as a leading provider of online advertising technologies in Asia.

Sean Ter

Regional Strategy Director
Innity

PROGRAMME

Registration & Coffee

8.15am

8.55am

Welcome by Organising Chairman

PROF HARMANDAR SINGH

Celebrity Emcee:

MR TIM JOHNSON
SVP of Marketing Product & Partnerships
INTI International University & Colleges

9.10am

9.15am

GOODBYE MARKETING, HELLO ENGAGEMENT

MR DAMIEN CRITTENDEN
Xaxis APAC VP
Client Strategy

To remain effective, advertising and marketing need to constantly evolve. The use of AI allow marketers to integrate more data and intelligence into every action enabling continual optimization of campaigns. “Given the ever increasing volume of data at a advertiser’s disposal, we believe having AI at the core of their programmatic solution will be the norm.”

PLUS AUDIENCE-POWERED Q&A SESSION

GLOBAL CMO SURVEY 2018 HIGHLIGHTS

MR ARVIND SETHUMADHAVAN
Chief Strategy & Innovation Officer
Dentsu Aegis Network (DAN) Asia Pacific

Arvind was involved in DAN’s Global CMO Survey 2018 with 1,000 CMOs and C-level marketing executives across 10 markets and multiple industry sectors. CMOs are in a unique position as the ‘growth antennae’ of business, turning consumer insights into the next commercial opportunity. Two-thirds of CMOs see driving business growth as their primary role by securing long-term consumer relationships and finding new sources of revenue. CMOs expect their budgets to increase but composition of that spend is changing.

10.00am

10.20am

PANEL FEEDBACK

Chair: MR ARVIND SETHUMADHAVAN

Panelists

Mr Kenny Wong
CMO, UEM Sunrise Berhad

Ms Schrene Goh     
Head of Marketing (Global Market), Malaysia Airlines

Mr. Rishi Pahwa    
Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd

  • Data is unlocking new growth - and risk
  • Closing the brand commerce gap
  • Targeting real people » Embracing authentic brand purpose
  • Rethinking media
PLUS AUDIENCE-POWERED Q&A SESSION

COFFEE BREAK

11.00am

11.30am

One-to-one with the Master of Marketing to Malays

Debunking myths about the Malay market

DATO’ (DR.) HUSSAMUDDIN HJ. YAACUB

Chairman, CEO & Group MD, Karangkraf Media Group

  • The Malay market is homogenous
  • Malays are docile and disengaged
  • Malays are not internet savvy
  • Malays are not affluent

Panel Discussion: All about Media, Content & Product Partnerships

CHAIR: MR TIM JOHNSON
SVP of Marketing
INTI

Mr Tai Kam Leong
Head of Branding & Partnerships, Maxis

Mr Jayaram Gopinath Nagaraj
General Manager, Blaze Digital Malaysia

Stan Chew
Malaysia Country Manager, Knorex


  • What has worked, what hasn’t
  • Missed opportunities and digital possibilities
  • How technology is harnessed for content and data
  • Where is Branded Content an old fad now
  • Should experiential drive customer service

12.00pm

12.45pm

LUNCH & NETWORKING

WORLD’S BEST CAMPAIGNS FROM CANNES LIONS 2018

Latest, greatest and most-awarded marketing ideas from the World’s Largest Advertising Creativity Festival.

1.30pm

2.10pm

MARKETING GOES FROM SPRAY AND PRAY, TO LOCATE AND ENGAGE

MR. SRIKANTH RAMACHANDRAN
Director
Moving Walls Sdn Bhd

Offline Media has become the Most Effective Driver of Online Engagement. More marketers are now measuring offline campaign performance by their online results. Tech companies, advertisers, and media agencies are rushing to close the online to offline loop to understand how they can optimise the offline consumer journey for effective online engagement. The answer is in bringing Location Intelligence, OOH Media and IoT technologies to bridge the Offline-Online gap with the objective of delivering omnichannel consumer engagement.

PLUS AUDIENCE-POWERED Q&A SESSION

WHAT MARKETERS NEED TO KNOW ABOUT GEN YS (MILLENNIALS) VS GEN ZS (DIGITAL NATIVES)

ASSOC. PROF. DR. KARLING

Dr is a firebrand speaker. She will tell you to forget everything you’ve learned about millennials when it comes to the Gen Zs. She will share how to communicate with these two new generations of talents. Their likes, dislikes, and dreams. For example, her extensive research says 31% early Gen Zs want to be entrepreneurs and many more nuggets you did not know. Come and listen to her brutal honesty, she will blow you away!

2.30pm

3.30pm

COFFEE BREAK

SPECIAL SPOTLIGHT SESSIONS:

Where do we go from here - how has Marketing changed for you?

Ms Lim Imun
General Manager, Marketing, Munchworld

Ms Norsiah Juriani Johari aka Juju
VP, Brand & Group Communications, Johor Corp

En Ben Mahmud
Head - Strategy & Business Development, Downstream Marketing, Petronas

Ms Juliana Chua
GM of Marketing, Pavilion Kuala Lumpur


  • How changing consumer behaviour affects your brand?
  • What has changed in your role in the last 6 months?
  • What are the challenges you face in helping your team, brand and management cope with change?
  • Where do see Marketing in the next six months shaping up with machine learning, AI and programmatic?
  • What new revenue streams are there for your brand?
PLUS AUDIENCE-POWERED Q&A SESSION

4.00pm

5.00pm

Is Bad Publicity Good Publicity?

The big bad girl of marketing returns to the stage - is she a maverick, myth or maven? Datuk Seri Dr Hasmiza Othman (DSV) is a phenomenon with no limits. This diva/entrepreneur/singer of “Qu Puteh, Qu Puteh, barulah putih” fame is the owner of Vida Beauty. DSV leads an extravagant life and has been embroiled in everything from GST millions and divorce (her third marriage) to buying a Mercedes for her 13-year old daughter’s birthday and the launch of cryptocurrency Lavida Coin. Recently the winner of Gegar Vaganza (DSV sponsors the show) accused her of giving fake jewellery as the top prize. She replied, “Take it or leave it, I bought the jewellery out of the goodness of my heart for RM80,000. I will only replace it with Lavida Coin!” Join DSV’s roller coaster into the unknown.

Close & Thank You

6.00pm

6.30pm

Cocktails & CMO Awards 2018 event

SPONSORS

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OUR PARTNERS

Association Partners

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Tech Media Partner

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Media Partners

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Knowledge Partner

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Supporting Partners

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Training Partner

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ORGANISER

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REGISTRATION FORM

CONTACT INFORMATION
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REGISTRATION & PAYMENT
  • Full payment is required upon registration.
  • Registrations without full payment will be treated as provisional and will not be guaranteed a training place.

Payment can be made via a crossed cheque payable to ‘Sledgehammer Communications (M) Sdn Bhd’ at least 7 days before conference commencement.

NO CANCELLATION is allowed but a replacement participant can be sent.

Sledgehammer Communications (M) Sdn Bhd reserves the right to change the conference programme due to unforeseen circumstances.

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Malaysian CMO Conference & Awards

RM1,650 + 6% SST


per pax

RM1,550 + 6% SST

(for 5 or more)
per pax

Malaysian CMO Conference

RM1,300 + 6% SST


per pax

RM1,250 + 6% SST

(for 5 or more)
per pax

Malaysian CMO Awards

RM400 + 6% SST


per pax

RM350 + 6% SST

(for 5 or more)
per pax

CHEQUE PAYABLE TO:

SLEDGEHAMMER COMMUNICATIONS
(M) SDN BHD 289967–W

22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia.

Bank Transfer to
RHB Bank Berhad

2–14389–000–10505
Swift Code: RHBBMYKL

FOR ENQUIRIES:

Call Ruby / Amira

T: +603 7726 2588
F: +603 7722 5712
E: ruby@adoimagazine.com or amira@adoimagazine.com

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PAST CMO EVENTS

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Malaysian CMO Conference Secretariat

Sledgehammer Communications (M) Sdn Bhd (289967-W)
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.

03-7726 2588

03-7722 5712

ham@adoimagazine.com

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