Malaysian CMO Conference 2018
ABOUT CMO
The Malaysian CMO Conference 2018 is themed
Goodbye Marketing, Hello Engagement:
Is the Marketing Funnel dead? Are there new consumer journeys with the constant change of touch points? Marketers have never never been in a bigger dilemma than today, and also have never been in a more connected time than now. AI, AR, machine learning and the chance to integrate data with intelligence; Programmatic, Blockchain, Chatbots, Brand Safety, trust deficits, and the list is endless. Some say that Marketing is not a job, task or department. It’s what happens every time you engage with your consumer. This Conference will bring you up to speed with what’s really going on in the Malaysian marketplace.
Our speakers are ready to engage with you like never before, it is time to UnMarket and build relationships.
Our speakers are ready to engage with you like never before, it is time to UnMarket and build relationships.
Spotlight Session
We have Spotlight Sessions where the audience can ask questions. Random questions will be posed to the speakers who will answer on the spot.
We have Spotlight Sessions where the audience can ask questions. Random questions will be posed to the speakers who will answer on the spot.
WHY ATTEND
Into its sixth year, the Malaysian CMO Conference has become a landmark event for all serious marketing communications and media professionals. Apart from learning cutting–edge knowledge and listening to real–market experiences from the speakers and panelists, it is also a great opportunity to network with thinkers from the marketing, media, advertising, digital and content ecosystem.
About 300 senior marketing and media players turn up for this once–a–year wakeup call on what’s hot and what’s not in marketing.
About 300 senior marketing and media players turn up for this once–a–year wakeup call on what’s hot and what’s not in marketing.
WHO SHOULD ATTEND
Marketing, Brand & Product Managers
Advertising, Media and Digital Executives & Entrepreneurs
Media Players – Traditional & Digital
Business Development Managers
SMEs & SMIs
SPEAKERS & PANELISTS
Damien has spent more than 20 years across multiple brands, categories, markets, and disciplines. He has been with Xaxis for four and a half years and is passionate about Data & People. His leadership as Co-Chair of the IAB Committee for Measurement, Standards & Data produced three white papers addressing Brand Safety, Marketing ROI Measurement & the role of Data in informing Creative. He spent almost two years as MD Asia Pacific for Analytic Partners, and before that more than three years at Dell as Regional Marketing Director for Online, Planning & Analytics.
Damien Crittenden
Xaxis APAC VP
Client Strategy
Client Strategy
Srikanth formed Moving Walls – a start up with a vision to tackle Digital’s Final Frontier.
His achievements across his corporate and entrepreneurial life include: establishing and growing IBM Singapore’s e-business team including Implementing the world’s first end-to-end Secure Electronic Transaction (SET) transaction in 1996; building and merging Knowledge Dynamics (KD), a regional leader in the analytics space, with a NYSE listed company. With Moving Walls, he has garnered a range of Malaysian and Regional Awards including the Most Promising Entrepreneur Award at the 2015 Asia Pacific Entrepreneur Awards (APEA).
Srikanth Ramachandran
Director
Moving Walls Sdn Bhd
Moving Walls Sdn Bhd
Arvind has been with the Dentsu Aegis Network (DAN) for more than seven years, rising from Regional Practice Leader Social & Analytics at Isobar AsiaPac, to Chief Innovation Officer and now Chief Strategy & Innovation Officer for DAN AsiaPac. He is at home with Big Data, eCommerce, Creative Technologies and the application of Artificial Intelligence to business. Arvind was also actively involved in DAN’s Global CMO Survey 2018 with over 1,000 CMOs and C-level marketing executives.
Arvind Sethumadhavan
Chief Strategy & Innovation Officer
Dentsu Aegis Asia Pacific
Dentsu Aegis Asia Pacific
Ben joined Petronas early in this year. In the newly created role at Petronas, he is overseeing the downstream marketing operation units for domestic and global markets. He was previously with Shell having worked in a number of roles in Malaysia, New Zealand and Australia. He has extensive experience in the petrol retail industry, especially category management for motor oils and convenience retail.
Ben Mahmud
Head of Strategy & Business Development Downstream Marketing
VP Marketing Office, Petronas
VP Marketing Office, Petronas
An iconic publisher and entrepreneur Dato (Dr.) Hussamuddin saw an opportunity in the media scene way back in 1978 and launched his first ever title Mingguan Kanak Kanak. From thereon, through perseverance, passion, sheer determination, hard work and vision, the company has grown into the publishing empire it is today. From one title, the group today carries over 13 magazine titles, a book division, and with the addition of Sinar Harian, is the largest Malay content publisher in the country.
Dato’ (Dr.) Hussamuddin Hj. Yaacub
Chairman
CEO & Group MD, Karangkraf Media Group
CEO & Group MD, Karangkraf Media Group
A familiar name in the industry, Juju built her career with some of the world’s top brands starting off at Unilever and later joining British American Tabaco (BAT) where in the 11 years she was there held various senior leadership positions in the company. She was most recently holding the position of Head of Marketing at CIMB Bank before joining Johor Corporation.
Norsiah Juriani Johari (Juju)
VP, Brand & Group Communications
Johor Corporation
Johor Corporation
DSV came from humble beginnings. Her life changed when her father, who owned a sawmill, died suddenly. She eventually made her way to Universiti Sains Malaysia in Penang to pursue a degree in education, majoring in Malay Literature and History. To support herself, she sold products like batik sarongs, prayer garments, meat sambal and keropok to her friends and lecturers. Upon graduation, she was assigned to teaching at SJK (C) Poi Lam in Ipoh. She then started a business in the field of beauty and grooming. Today she is a superstar!
Datuk Seri Dr Hasmiza Othman (DSV)
Diva. Entrepreneur. Singer.
Founder - Vida Beauty
Founder - Vida Beauty
Lim Imun joined MunchWorld Marketing as the General Manager Marketing since September 2015. She has over 20 years of experience in the consumer products and service industry. Prior to MunchWorld Marketing, Lim held the position as Head of Digital Appliances of Samsung Malaysia Electronics for almost 3 years. She has also been managing other brands previously such as Fonterra and Coca-Cola.
Lim Imun
General Manager - Marketing
Munchworld
Munchworld
A seasoned marketer with over 20 years experience in Sales & Marketing spanning FMCG, Financial Services and now Education, Tim has worked with top brands at Nestlé, Citibank and Standard Chartered and is now Vice President Marketing at Inti International University and College. Before Inti he was Head of Marketing at Standard Chartered Bank for five years. He has Sales and Marketing in his DNA. As a little boy, he started selling his Matchbox toy cars to buy Enid Blyton story books.
Timothy Johnson
SVP of Marketing Product & Partnerships
INTI International University & Colleges
INTI International University & Colleges
Jayaram (aka Junior) spent the last 15 years making his mark in Malaysia’s growing digital scene. Having started off at Astro Radio he progressed quickly into a leadership role with Malaysia’s No.1 English radio station, hitz.com. Venturing into the telco space he then took on the role of Specialist, Mobile Application Development and Device Testing at Maxis Berhad. He rejoined Astro Radio in 2013 and with Blaze Digital is responsible for the expansion from 32 to over 50 digital properties through Astro’s recent partnership with KarangKraf.
Jayaram Gopinath Nagaraj
General Manager
Blaze Digital Malaysia
Blaze Digital Malaysia
With over 19 years of working experience in the advertising, promotion and marketing industry, Juliana had the opportunity of understanding the different spectrum of the industry. She has held various marketing positions in Malaysia, spanning multiple fronts of brand activation solutions for industries such as FMCG, telecommunications, oil and gas, banking, retail marketing, beauty & health, and lifestyle products. Prior to joining Pavilion Juliana was the General Manager for Ignite Kuala Lumpur.
Juliana Chua
GM of Marketing
Pavilion Kuala Lumpur
Pavilion Kuala Lumpur
This bold marketer is never afraid to fail and get back up again. Tai’s over 15 years of experience in the industry has spanned multiple disciplines including marketing, communications, branding partnership and more. Prior to joining Maxis he held leadership roles in agencies in both Malaysia and Singapore.
Tai Kam Leong
Head of Branding & Partnerships
Maxis
Maxis
Rishi has 15 years of extensive experience in FMCG, Consumer Goods and Retail industry across India and Malaysia. A marketer with proven track record of achievements in field of marketing, brand strategy, new product development, consumer research, media and sales. At Wipro Ginvera Marketing, he heads a team of 25 managers and executives across marketing, new product development, media and design departments.
Rishi Pahwa
Head of Marketing
Wipro Consumer Care (LDW)
Wipro Consumer Care (LDW)
Kenny has 30 years' experience in FMCG, Telecommunications, Motion Pictures and Film Exhibition, Aviation, Property Development and Corporate Training, Coaching and Consultancy industries. He thrived in senior sales and marketing and top general management and leadership roles across Asia-Pacific; covering diverse markets especially Thailand, Singapore, Philippines, Cambodia, Myanmar & Malaysia. Prior to UEM Sunrise, Kenny was Country Head, Commercial rising up to Group Head, Ancillary for Air Asia over two years. He subsequently became Head of Marketing and Sales for GuocoLand.
Mr Kenny Wong
CMO, UEM Sunrise Berhad
Schrene is the head of global marketing for Malaysia Airlines. She has more than 15 years of experience in dynamic industries like airlines, telecommunications, consumer electronics and e-commerce. Within a year at Malaysia Airlines, she led her team to numerous awards, including the Indonesia Travel and Tourism Award 2017. Prior to Malaysia Airlines, Schrene was Head of Marcom, Brand & Digital at U Mobile. And before that, she was with Air Asia rising from Marketing Manager (ASEAN) to Head of Marketing.
Schrene Goh
Head of Marketing (Global Market)
Malaysia Airlines
Malaysia Airlines
Assoc. Prof. Dr. Karling has been with INTI International University and Colleges for nearly 8 years, and was previously part of the senior
management team in INTI Penang (5 years). Prior to the above, Assoc. Prof.
Dr. Karling was the executive director cum CEO of another company that was
established in collaboration with a relatively large construction company.
Her publications on cross generation management can be found via
academia.edu as well as Google Scholar.
Assoc. Prof. Dr. Karling, LEE (P.K.T)
Senior Lecturer/ Associate Professor
Adjunct Professor ASEAN Region
Faculty of Business, Communications and Law
INTI International University, Nilai.
Adjunct Professor ASEAN Region
Faculty of Business, Communications and Law
INTI International University, Nilai.
Knorex is an Ad Tech company focused on Precision Performance Marketing technologies and solutions. Prior to Knorex, he was with Publicis Media for 13 years working across Malaysia, Singapore and China. He has worked as a media planner, strategy director and operations lead before going on to launch Performics Malaysia, tripling the staff strength and winning new business since its inception. Stan is also an active participant in industry events, having launched the first MDA digital awards for the industry in 2014.
Stan Chew
Country Manager
Knorex
Knorex
Sean currently serves as the Regional Strategy Director of Innity. In his role, Sean is responsible for improving market adoption across the region, focusing on content and data for a holistic approach. He is also tasked with fortifying Innity’s regional partnerships with key exclusive publishers and PMPs namely, Yahoo & MPPM. Having worked as an analyst and consultant in Australia, China, and Malaysia, Sean brings a great understanding of data and analytics into his work, positioning Innity as a leading provider of online advertising technologies in Asia.
Sean Ter
Regional Strategy Director
Innity
Innity
Daniel Jiang is part of the key leadership of the Leyard Group, a global leader in visualisation products, earning the No. 1 market share position in the US$4.5 billion LED video display market. He has been President of Leyard TV Co. Ltd., and currently serves as the Chief Operations Officer of the Leyard Group at their headquarters in Beijing in charge of all group operations including purchasing, manufacturing, strategic business, etc.
Daniel Jiang
Chief Operations Officer, Leyard Group
PROGRAMME
Registration & Coffee
8.15am
8.55am
Welcome by Organising Chairman
PROF HARMANDAR SINGH
Celebrity Emcee:
MR TIM JOHNSON
SVP of Marketing Product & Partnerships
INTI International University & Colleges
9.10am
9.15am
GOODBYE MARKETING, HELLO ENGAGEMENT
MR DAMIEN CRITTENDEN
Xaxis APAC VP
Client Strategy
To remain effective, advertising and marketing need to constantly evolve. The use of AI allow marketers to integrate more data and intelligence into every action enabling continual optimization of campaigns. “Given the ever increasing volume of data at a advertiser’s disposal, we believe having AI at the core of their programmatic solution will be the norm.”
PLUS AUDIENCE-POWERED Q&A SESSION
Xaxis APAC VP
Client Strategy
To remain effective, advertising and marketing need to constantly evolve. The use of AI allow marketers to integrate more data and intelligence into every action enabling continual optimization of campaigns. “Given the ever increasing volume of data at a advertiser’s disposal, we believe having AI at the core of their programmatic solution will be the norm.”
PLUS AUDIENCE-POWERED Q&A SESSION
GLOBAL CMO SURVEY 2018 HIGHLIGHTS
MR ARVIND SETHUMADHAVAN
Chief Strategy & Innovation Officer
Dentsu Aegis Network (DAN) Asia Pacific
Arvind was involved in DAN’s Global CMO Survey 2018 with 1,000 CMOs and C-level marketing executives across 10 markets and multiple industry sectors. CMOs are in a unique position as the ‘growth antennae’ of business, turning consumer insights into the next commercial opportunity. Two-thirds of CMOs see driving business growth as their primary role by securing long-term consumer relationships and finding new sources of revenue. CMOs expect their budgets to increase but composition of that spend is changing.
Chief Strategy & Innovation Officer
Dentsu Aegis Network (DAN) Asia Pacific
Arvind was involved in DAN’s Global CMO Survey 2018 with 1,000 CMOs and C-level marketing executives across 10 markets and multiple industry sectors. CMOs are in a unique position as the ‘growth antennae’ of business, turning consumer insights into the next commercial opportunity. Two-thirds of CMOs see driving business growth as their primary role by securing long-term consumer relationships and finding new sources of revenue. CMOs expect their budgets to increase but composition of that spend is changing.
10.00am
10.20am
PANEL FEEDBACK
Chair: MR ARVIND SETHUMADHAVAN
Panelists
Mr Kenny Wong
CMO, UEM Sunrise Berhad
Ms Schrene Goh
Head of Marketing (Global Market), Malaysia Airlines
Mr. Rishi Pahwa
Head of Marketing, Wipro Consumer Care (LDW)
Mr Jayaram Gopinath Nagaraj
General Manager, Blaze Digital Malaysia
Panelists
Mr Kenny Wong
CMO, UEM Sunrise Berhad
Ms Schrene Goh
Head of Marketing (Global Market), Malaysia Airlines
Mr. Rishi Pahwa
Head of Marketing, Wipro Consumer Care (LDW)
Mr Jayaram Gopinath Nagaraj
General Manager, Blaze Digital Malaysia
- Data is unlocking new growth - and risk
- Closing the brand commerce gap
- Targeting real people » Embracing authentic brand purpose
- Rethinking media
COFFEE BREAK
11.00am
11.30am
One-to-one with the Master of Marketing to Malays
Debunking myths about the Malay market
DATO’ (DR.) HUSSAMUDDIN HJ. YAACUB
Chairman, CEO & Group MD, Karangkraf Media Group
DATO’ (DR.) HUSSAMUDDIN HJ. YAACUB
Chairman, CEO & Group MD, Karangkraf Media Group
- The Malay market is homogenous
- Malays are docile and disengaged
- Malays are not internet savvy
- Malays are not affluent
Panel Discussion: All about Media, Content & Product Partnerships
CHAIR: Mr Tim Johnson
SVP of Marketing
INTI
Mr Tai Kam Leong
Head of Branding & Partnerships, Maxis
SVP of Marketing
INTI
Mr Tai Kam Leong
Head of Branding & Partnerships, Maxis
Stan Chew
Country Manager, Knorex
Sean Ter
Regional Strategy Director, Innity
Daniel Jiang
Chief Operations Officer, Leyard Group
- What has worked, what hasn’t
- Missed opportunities and digital possibilities
- How technology is harnessed for content and data
- Where is Branded Content an old fad now
- Should experiential drive customer service
12.00pm
12.45pm
LUNCH & NETWORKING
MARKETING GOES FROM SPRAY AND PRAY, TO LOCATE AND ENGAGE
MR. SRIKANTH RAMACHANDRAN
Director
Moving Walls Sdn Bhd
Offline Media has become the Most Effective Driver of Online Engagement. More marketers are now measuring offline campaign performance by their online results. Tech companies, advertisers, and media agencies are rushing to close the online to offline loop to understand how they can optimise the offline consumer journey for effective online engagement. The answer is in bringing Location Intelligence, OOH Media and IoT technologies to bridge the Offline-Online gap with the objective of delivering omnichannel consumer engagement.
PLUS AUDIENCE-POWERED Q&A SESSION
1.45pm
2.30pm
WHAT MARKETERS NEED TO KNOW ABOUT GEN YS (MILLENNIALS) VS GEN ZS (DIGITAL NATIVES)
ASSOC. PROF. DR. KARLING
Dr is a firebrand speaker. She will tell you to forget everything you’ve learned about millennials when it comes to the Gen Zs. She will share how to communicate with these two new generations of talents. Their likes, dislikes, and dreams. For example, her extensive research says 31% early Gen Zs want to be entrepreneurs and many more nuggets you did not know. Come and listen to her brutal honesty, she will blow you away!
Dr is a firebrand speaker. She will tell you to forget everything you’ve learned about millennials when it comes to the Gen Zs. She will share how to communicate with these two new generations of talents. Their likes, dislikes, and dreams. For example, her extensive research says 31% early Gen Zs want to be entrepreneurs and many more nuggets you did not know. Come and listen to her brutal honesty, she will blow you away!
COFFEE BREAK
3.15pm
3.45pm
SPECIAL SPOTLIGHT SESSIONS:
Where do we go from here - how has Marketing changed for you?
Ms Lim Imun
General Manager, Marketing, Munchworld
Ms Norsiah Juriani Johari aka Juju
VP, Brand & Group Communications, Johor Corp
En Ben Mahmud
Head of Strategy & Business Development Downstream Marketing VP Marketing Office, Petronas
Ms Juliana Chua
GM of Marketing, Pavilion Kuala Lumpur
Ms Lim Imun
General Manager, Marketing, Munchworld
Ms Norsiah Juriani Johari aka Juju
VP, Brand & Group Communications, Johor Corp
En Ben Mahmud
Head of Strategy & Business Development Downstream Marketing VP Marketing Office, Petronas
Ms Juliana Chua
GM of Marketing, Pavilion Kuala Lumpur
- How changing consumer behaviour affects your brand?
- What has changed in your role in the last 6 months?
- What are the challenges you face in helping your team, brand and management cope with change?
- Where do see Marketing in the next six months shaping up with machine learning, AI and programmatic?
- What new revenue streams are there for your brand?
Is Bad Publicity Good Publicity?
The big bad girl of marketing returns to the stage - is she a maverick, myth or maven? Datuk Seri Dr Hasmiza Othman (DSV) is a phenomenon with no limits. This diva/entrepreneur/singer of “Qu Puteh, Qu Puteh, barulah putih” fame is the owner of Vida Beauty. DSV leads an extravagant life and has been embroiled in everything from GST millions and divorce (her third marriage) to buying a Mercedes for her 13-year old daughter’s birthday and the launch of cryptocurrency Lavida Coin. Recently the winner of Gegar Vaganza (DSV sponsors the show) accused her of giving fake jewellery as the top prize. She replied, “Take it or leave it, I bought the jewellery out of the goodness of my heart for RM80,000. I will only replace it with Lavida Coin!” Join DSV’s roller coaster into the unknown.
4.45pm
5.30pm
Close & Thank You
Cocktails & CMO Awards 2018 event
5.45pm
NEWS
November 28, 2018
Source: Gameka.my
Source: Gameka.my
November 19, 2018
Source: New Straits Times
Source: New Straits Times
November 19, 2018
Source: Kementerian Komunikasi & Multimedia Malaysia
Source: Kementerian Komunikasi & Multimedia Malaysia
November 18, 2018
Source: Bernama
Source: Bernama
SPONSORS
OUR PARTNERS
Association Partners
Tech Media Partner
Media Partners
Knowledge Partner
Supporting Partners
Training Partner
ORGANISER
REGISTRATION FORM
Malaysian CMO Conference & Awards
RM1,650 + 6% SST
per pax
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(for 5 or more)
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per pax
Malaysian CMO Conference
RM1,300 + 6% SST
per pax
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per pax
Malaysian CMO Awards
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(for 5 or more)
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CHEQUE PAYABLE TO:
SLEDGEHAMMER COMMUNICATIONS
(M) SDN BHD 289967–W
22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia.
Bank Transfer to
RHB Bank Berhad
2–14389–000–10505
Swift Code: RHBBMYKL
FOR ENQUIRIES:
Call Ruby / Amira
T: +603 7726 2588
F: +603 7722 5712
E: [email protected] or [email protected]
PAST CMO EVENTS
Malaysian CMO Conference Secretariat
Sledgehammer Communications (M) Sdn Bhd (289967-W)
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.
03-7726 2588
03-7722 5712
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