Watsons Malaysia worked together with NagaDDB Tribal for its Chinese New Year campaign coming up with a fun video with a message for all.
The video features a Malaysian Chinese family in the 1940s East meet West era with sibling rivalry as a theme and a twist in the story.
“Most of us can identify with sibling rivalry. Since CNY is all about family, it was a good time to addresses the issue,” said Paul Lim, Deputy Executive Creative Director of Naga DDB Tribal.
Our main cast features 3 daughters, performed by celebrities Amber Chia, Pink Tan and Han Xiiao Aii, along with their ‘golden emperor’ youngest brother, played by singer and social influencer Justin Ng.
The story is told in a theatrical musical that’s filled with drama, stunning outfits designed by local designer Beatrice Looi, and a catchy song that incorporates a jazzy tango beat, trendy K-pop, and uplifting Chinese instrumentals in a seamless 3-part composition.
The lyrics also cleverly weaves in Chinese lessons and advice into the song.
“This year, we welcome 2019 with a beautiful message of reconciliation, family togetherness and living in harmony. Watsons is proud to showcase the music video that is produced and directed with the most original, comical storyline with charming song arrangement. We believe it will be Malaysia’s favorite video to watch in this festive season,” said Caryn Loh, Managing Director of Watsons Malaysia.
Caryn says the campaign comprised of the main film, TV commercials and product videos highlighting The Great Sale at Watsons.
In addition there are two contests that will run throughout the festive period.
The Watsons Beautiful Year 2019 TikTok Dance Challenge.
In collaboration with TikTok, participants stand to win prizes worth RM20,000.
Participants just need to follow Watsons Malaysia TikTok Official Account, post a video of the Happy Beautiful Year 2019 dance using Watsons official song and hashtag #HappyBeautifulYear2019 and paste the link of the submission to Watsons submission website.
A chance to win RM888,888 worth of prizes.
Spend RM88 & above in a single receipt at Watsons store & Watsons online to win more than RM888,888 worth of prizes.
Since the launch, the video has already garnered more than 4.6 million views on Youtube and Facebook collectively.
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