Marketer of the Year in B2B Marketing 2022: Eric WY Wong

For years, the Malaysian CMO Awards has been at the forefront of MARKETING Magazine’s efforts to recognise and honour the country’s most outstanding marketing professionals.

Since 2020, Prudential Assurance Malaysia Berhad has won an astounding total of 13 accolades, thanks to the efforts of Eric WY Wong, the company’s Chief Marketing & Partnerships Distribution Officer.

It’s only expected that these efforts translate into winning the Gold in the Marketer of the Year in B2B Marketing category and a special mention in the Marketer of the Year in the Media & Content Partnership category at the Malaysian CMO Awards 2022.

Eric previously expressed his feelings to MARKETING Magazine saying, “It is a privilege to be sharing the Gold award along some of the finest marketers in the country.

The collective body of work is evidence that Malaysia is not short of ideas, creativity and conviction to raise the standard of marketing excellence.

A word of gratitude to Ham, MARKETING Magazine and all sponsors for making this happen and organising it immaculately.”

Eric Wong is a graduate of Universiti Malaya with a major in accounting. He began his career working in a wide range of businesses, including FMCG, banking, and insurance in the APAC markets for British American Tobacco, Unilever, and Citi, among others.

His abilities have expanded over the years to encompass P&L Management, Brand & Marketing Strategy, Consumer Marketing & Insights, Pricing Strategy, Market Research, and Product Innovation.

Eric is now the Chief Marketing and Partnerships Distribution Officer in Malaysia for Prudential. As the chief marketing officer, he is responsible for the brand equity of Prudential.

He is in charge of the company’s best-in-class solutions for current and future requirements, which are built on a solid foundation of great customer experience, analytical capabilities, and communication technology.

During his tenure, Prudential will expand its presence in Malaysia through a partnership with two well-known institutions: a global consumer bank and an Asian powerhouse.

In addition, he has advocated for Prudential to form strategic alliances with other companies in the digital sector, e-commerce giants, and government bodies to reach a wider range of consumers.

MARKETING magazine would like to thank all sponsors and supporters of the Malaysian CMO Conference & Awards.