Posted on by Vishnu Devarajan
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What are Sani, Siti, Zalman, Chayenne, Eric and Shazlina up to?
26 Apr
10 ways AI can benefit marketers in the Financial Services category….
1. Personalised Recommendations: AI algorithms analyse customer data to deliver personalised product recommendations and financial advice, enhancing customer satisfaction and driving conversion rates.
2. Fraud Detection: AI-powered fraud detection systems analyse transactional data in real-time to identify suspicious activities and prevent fraudulent transactions, safeguarding both customers and financial institutions.
3. Risk Assessment: AI algorithms assess credit risk and determine loan eligibility by analysing credit history, financial behaviour, and other relevant factors, enabling financial marketers to offer tailored lending solutions.
4. Customer Segmentation: AI segmentation tools categorise customers based on their financial behaviour, preferences, and needs, allowing marketers to target specific segments with relevant offers and messaging.
5. Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants provide instant customer support, answer inquiries, and guide users through complex financial processes, improving the overall customer experience.
6. Predictive Analytics: AI-driven predictive analytics models forecast market trends, customer behaviour, and investment opportunities, enabling financial marketers to make data-driven decisions and optimise marketing strategies.
7. Robo-Advisors: AI-powered robo-advisors offer automated investment advice and portfolio management services based on individual risk tolerance, investment goals, and market conditions, democratising access to financial planning services.
8. Customer Lifetime Value Prediction: AI algorithms predict the lifetime value of customers by analysing their behaviour, transaction history, and engagement patterns, helping marketers prioritise high-value customers and allocate resources effectively.
9. Compliance Monitoring: AI-powered compliance monitoring systems analyse regulatory requirements and detect potential compliance violations, ensuring adherence to industry regulations and mitigating legal risks for financial institutions.
10. Content Personalisation: AI-driven content personalisation platforms analyse customer preferences and browsing behaviour to deliver relevant content and marketing messages across digital channels, improving engagement and conversion rates.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
