We are always heartened when Malaysians do great creative work, wherever they are.
Here is KC Aui, Andrew Lee, Loo Swee Mei
OIL HIJACK:
Pinduoduo is an e-commerce platform that offers a wide range of products from home appliances to daily groceries. They wanted to drive online traffic and increase sales of cooking
KC shares, “ China is the world’s largest user of cooking oil. You’ll see and hear it being used everywhere – on the streets, tv commercials, online shows and even livestreams. So instead of a traditional online marketing plan, we took over every cooking oil sounds in china and made them part of our promotion with Oil Hijack, an app that allows people to detect cooking oil sounds in real time and rewards them with discount coupons to be used on Pinduoduo’s e-commerce platform. The Oil Hijack app alerts you with a discount coupon when it hears cooking oil sounds, and directs you to Pinduoduo’s platform to purchase any cooking oil product with a discount.”
View here:
| CHIEF CREATIVE OFFICER | KAZUKI TSUBURAKU |
| EXECUTIVE CREATIVE DIRECTOR | KC AUI |
| CREATIVE DIRECTOR | HOSHINO MANABU |
| ASSOCIATE CREATIVE DIRECTOR | ANDREW SHEE/ LOO SWEE MEI |
| COPYWRITER | CATALINE WANG/MENG QIAN/XIAO QI |
| ART DIRECTOR | ERIC PANG/HIDE CAO/CINDY BAO |
| STRATEGIC PLANNING DIRECTOR | KENJIRO SESE |
| PROJECT DIRECTOR | RONY CHAN |
| PR COMPANY | VECTOR INC |
| DIGITAL PRODUCTION COMPANY | SURTO |
| FILM PRODUCTION COMPANY | DNA CHINA |
| FILM DIRECTOR | TAIKI SOMA |
| EXECUTIVE PRODUCER | TAIKI SOMA/CHOW XIN YI |
| EDITOR | ERIC PANG |
BEAUTY RICE BOTTLE:
Zhong He Feng Jing – China’s premium organic rice – wanted people to switch from ordinary rice to premium organic rice. Zhong He Feng Jing premium organic rice contains more nutrients than ordinary rice, but people cannot see the difference between their rice and ordinary rice.
“So, we made them feel beautiful inside and out with Zhong He Feng Jing,” says KC.
In Asian history, women used the same ingredient for porcelain skin and healthy living. Their secret? Rice water. When infused with water, the rice’s nutrients are beneficial to the skin.
“To demonstrate that Zhong He Feng Jing premium organic rice has more nutrients than ordinary rice, we delicately designed Beauty Rice Bottle for people to make their own rice water. Consumers can feel the richness of rice water, as every micro nutrient is gently absorbed into the skin, and complete their beauty routine with a nourishing meal from Zhong He Feng Jing premium organic rice to feel beautiful inside and out.”
View here:
| CHIEF CREATIVE OFFICER | KAZUKI TSUBURAKU |
| EXECUTIVE CREATIVE DIRECTOR | KC AUI |
| CREATIVE DIRECTOR | HOSHINO MANABU |
| ASSOCIATE CREATIVE DIRECTOR | ANDREW SHEE/ LOO SWEE MEI |
| COPYWRITER | MENG QIAN |
| ART DIRECTOR | ERIC PANG/MORAN KAL |
| ACCOUNT DIRECTOR | LI ZHENG |
| STRATEGIC PLANNING DIRECTOR | KENJIRO SESE |
| PROJECT DIRECTOR | RONY CHAN |
| PR COMPANY | VECTOR INC |
| FILM PRODUCTION COMPANY | DNA CHINA |
| FILM DIRECTOR | TAIKI SOMA |
| EXECUTIVE PRODUCER | TAIKI SOMA/CHOW XIN YI |
| SOUND PRODUCTION COMPANY | GHETTO-BLASTER AUDIO HOUSE |
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
