Malaysia Boleh in Shanghai

7 months ago

We are always heartened when Malaysians do great creative work, wherever they are

Here is KC Aui, Andrew Lee, Loo Swee Mei

OIL HIJACK: 

Pinduoduo is an e-commerce platform that offers a wide range of products from home appliances to daily groceries. They wanted to drive online traffic and increase sales of cooking

KC shares, “ China is the world’s largest user of cooking oil. You’ll see and hear it being used everywhere – on the streets, tv commercials, online shows and even livestreams. So instead of a traditional online marketing plan, we took over every cooking oil sounds in china and made them part of our promotion with Oil Hijack, an app that allows people to detect cooking oil sounds in real time and rewards them with discount coupons to be used on Pinduoduo’s e-commerce platform. The Oil Hijack app alerts you with a discount coupon when it hears cooking oil sounds, and directs you to Pinduoduo’s platform to purchase any cooking oil product with a discount.”

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CHIEF CREATIVE OFFICER KAZUKI TSUBURAKU
EXECUTIVE CREATIVE DIRECTOR KC AUI
CREATIVE DIRECTORHOSHINO MANABU
ASSOCIATE CREATIVE DIRECTORANDREW SHEE/ LOO SWEE MEI
COPYWRITERCATALINE WANG/MENG QIAN/XIAO QI
ART DIRECTORERIC PANG/HIDE CAO/CINDY BAO
STRATEGIC PLANNING DIRECTORKENJIRO SESE
PROJECT DIRECTORRONY CHAN
PR COMPANYVECTOR INC
DIGITAL PRODUCTION COMPANYSURTO
FILM PRODUCTION COMPANYDNA CHINA
FILM DIRECTORTAIKI SOMA
EXECUTIVE PRODUCERTAIKI SOMA/CHOW XIN YI
EDITORERIC PANG

BEAUTY RICE BOTTLE:
 Zhong He Feng Jing – China’s premium organic rice – wanted people to switch from ordinary rice to premium organic rice. Zhong He Feng Jing premium organic rice contains more nutrients than ordinary rice, but people cannot see the difference between their rice and ordinary rice. 

“So, we made them feel beautiful inside and out with Zhong He Feng Jing,” says KC. 

In Asian history, women used the same ingredient for porcelain skin and healthy living. Their secret? Rice water. When infused with water, the rice’s nutrients are beneficial to the skin.

“To demonstrate that Zhong He Feng Jing premium organic rice has more nutrients than ordinary rice, we delicately designed Beauty Rice Bottle for people to make their own rice water. Consumers can feel the richness of rice water, as every micro nutrient is gently absorbed into the skin, and complete their beauty routine with a nourishing meal from Zhong He Feng Jing premium organic rice to feel beautiful inside and out.”

View here: 

CHIEF CREATIVE OFFICER KAZUKI TSUBURAKU
EXECUTIVE CREATIVE DIRECTOR KC AUI
CREATIVE DIRECTORHOSHINO MANABU
ASSOCIATE CREATIVE DIRECTORANDREW SHEE/ LOO SWEE MEI
COPYWRITERMENG QIAN
ART DIRECTORERIC PANG/MORAN KAL
ACCOUNT DIRECTORLI ZHENG
STRATEGIC PLANNING DIRECTORKENJIRO SESE
PROJECT DIRECTORRONY CHAN
PR COMPANYVECTOR INC
FILM PRODUCTION COMPANYDNA CHINA
FILM DIRECTORTAIKI SOMA
EXECUTIVE PRODUCERTAIKI SOMA/CHOW XIN YI
SOUND PRODUCTION COMPANYGHETTO-BLASTER AUDIO HOUSE

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