Lion & Lion continues expansion of functional capabilities, hires Jonn Dogra as Head of Brand Experience

Lion & Lion has appointed Jonn Dogra as its Head of Brand Experience to further strengthen creative excellence across the group and power the development of connected brand experiences to drive impactful bonds with users and consumers.

Jonn will be reporting directly to recently appointed Lion & Lion’s Chief Product Offier, Cheelip Ong, who is responsible for the integration of all product offerings ‒ from strategy, to media, creative, brand experience, social, and content.

“Jonn’s track record in coming up with innovative creative solutions for different brands across all platforms will be invaluable to us, Cheelip said. “He is highly strategic and is a true digital-native who believes in creating work that connects and engages with consumers across multiple touchpoints. I am thrilled to have him join our growing team of specialists to deliver impact for our clients.” 

A veteran of the industry, Jonn comes with 16 years of experience in advertising and communications. Prior to joining Lion & Lion, he served with agencies such as Dentsu Malaysia, Y&R Malaysia, and Entropia, where he joined as one of the first hybrid copy-based Creative Directors, which eventually led to his appointment as Director of Experiential Design.

“Someone mistook me for Cheelip’s bodyguard! While I can be that guy, I am much happier to be joining Cheelip in pushing creative solutions at Lion & Lion,” Jonn said. “I can’t wait to add my voice to our collective roar – keep a close eye on the pride!” 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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