Identifying the need for brands to realign their marketing strategies in this
ongoing pandemic, Lion & Lion released the ‘Brand Investment Guidebook During Coronavirus,’ a guide to navigating the crisis. The book showcases how brands can reinforce and build their relationship with consumers by investing in transparent, consistent, empathetic communications.
Marketers can see an avoidable shift in consumer behavior and priorities ever since the isolation has been enforced. The looming negative sentiment accompanied by economic slowdown has posed challenging times for marketers. The guide presents why it’s crucial for brands to come out, put purpose to play and use creativity and innovation as a tool to support brand communities and make a positive impact.
Adding to this, Head Regional Brand Strategy, Bilal Khan says ‘In these uncertain times, the easiest choice is to cut on marketing spend and wait for things to get back to normal. What we are experiencing now might become the new reality in which the world will operate, and people will come to expect more from brands. The tricks of the past such as price offs and marketing gimmicks will not serve the growth ambitions of the brand anymore.
Marketers will need to invest in actions both tangible and intangible that creates a positive impact on society and helps people adapt to this new reality.
Bilal further adds, the brand investment book intends to guide the brands on how to invest in brand purpose, creativity, community and new mediums which establishes them not only as a responsible member of the society but also as a force of good serving the interest of people during the crisis.
Brand Investment Book: https://lionandlion.com/covid19/
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu