KPJ Damansara Specialist hospital deals with some taboo topics in its Chinese New Year video this year.
The advertisement’s creative director Lee Tak Shune said that Chinese New Year is traditionally a time for those celebrating to wish each other great wealth and health. A major taboo during this time includes discussions of bad things, including illnesses. In fact, some even believe one shouldn’t be taking medication during CNY for fear of spending the year in ill health.
“KPJ Damansara, Your Maker and Think Tank productions decided to take this head-on with a thought-provoking ad that shows a family unwilling to come to terms with an uninvited guest their daughter brings home for the festivities,” said Lee
Credits
Your Maker
ECD: Shune
Executive Producer: Sher
Account Management: Denise Chuang
Think Tank production
Director: Aiman
Executive Producer: Tek Nam
Producer: Don Wong
Production assistant: Mayday
Production intern: Frank
DOP: Arvin
Cam Assist: Dhan
Vtr: Mamat
2nd Cam: Fazley
Gaffer: Kayee
Spark: Navin
Grip: Along, Kuga & Viji
Art department: Jared & Calvin
Cast:
Pink: Isabelle
Girl: Mei Fern
Pa: Louis Loo
Ma: Yew Chian Sheat
Boy: Lim Xuan
Editor: Boyd See
Online: VHQ KL
Audio: TWOAM
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