Directors Think Tank (DTT) won Production House of the Year Award at the Kancil Awards 2019 last night, making it the second year the agency has won this special award.
When asked about the win, DTT Co-Founder, Rajay Singh; being a man of few words said, “for me it is more about the work and it’s nice to know craft is still alive and celebrated and well done everyone.”
DTT is one of the leading Southeast Asian production houses that produces commercials, creative content, documentaries and the occasional music videos.
“It’s an honour to win and to have our work recognised amongst the other big winner of the night,” said DTT Co-Founder Maurice Noone. “We’re really grateful to be able to be part of the process of doing good work for agencies and clients, and hopefully doing work that matters; this win just means we have to keep working harder and pushing ourselves even more,” he added.
Not too long before that, DTT was recognised on the world stage after they ranked #2 at Campaign Brief’s The Work 2019; a 17 year running award show that celebrates the best in the advertising field among Australia, New Zealand and Asia.
The Annual Kancil Festival and Awards organised was held yesterday at RexKL and was themed “Belief Creates”. Organised by the Association of Accredited Advertising Agents of Malaysia (4As), the Kancil Awards 2019 introduced 21 new subcategories added to 10 award categories to recognise the best from Audio to Design, and from Film and Branded Entertainment to Outdoor, with more than 250 awards presented.
Naga DDB Tribal took top honours when it bagged the Agency of the Year award with 2 Gold, 9 Silver, 24 Bronze and 24 Merit awards at the recent Kancil Awards 2019, Malaysia’s most celebrated creative excellence awards competition.
The win was contributed by campaigns from Digi, KFC, Panasonic, Prudential, Watsons and Naga DDB Tribal.
“The win serves as a testament to the hard work and perseverance put in by many talented individuals at our agency not just this year but throughout the past 3 or 4.
At our agency, it has always been a quiet ambition that we have been gearing up for rather than a hardlined or absolute objective to win awards as we believe that if we put in the work and at the same time encourage and invest in creativity to grow, then good things eventually follow.
I personally am thrilled for our agency’s talent and thank each and everyone of them for the opportunity to achieve and celebrate this amazing result together!”, said Kristian Lee, CEO of Naga DDB Tribal.
Known for story-telling, Naga DDB Tribal’s recent wins for their key campaigns such as Digi ‘Footbraille’ and KFC’s ’11 Finger Lickin’ Good Goods’ campaign have strongly demonstrated capability diversification in not just digital but experience design, design innovation and brand/retail design.
Alvin Teoh, Naga DDB Tribal’s Chief Creative Officer confesssed, “I have always told the team that we should always aim to stay consistently at No. 2. I have always been more concerned with pushng the boundaries of creativity in the daily work. Some days we do well. Other days, we don’t. A title is nice, but knowing we did good daily work is better.”
“Having said that, I’m very happy for the teams. They deserve this win because they have worked hard to apply creativity that is not bound by mediums and that has proven its worth. These are good people who bleed for their beliefs and I am extremly proud of them and thankful for the clients who trusted our ideas,” Alvin added.
This next-level success comes at the back of Naga DDB Tribal’s belief in future-proofing the agency with not just data, digital and media capabilities but also a wholistic consultancy-based offering that is anchored on total customer experience design with technology expertise, behavioural science solutions with Behavioural Lab and content creation with an in-house team.
Other notable wins include Maxis for Advertiser of the Year, while NagaDDB Tribal was declared Agency of the Year.
For the full list of award winners from Kancil 2019, click here