1. Business Results (30%)
Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit.
2. Case Study Results (30%)
We will assess Case Studies as submitted to see how the CMO has led a campaign, launch or new initiative into a true success. How is engagement and impact working together to get results.
3. Team Results (20%)
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to turnover and a team packed with collaborative performers
Breakthrough marketing is far more effective than traditional marketing. We will closely study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
4. Awards (20%)
It is FREE to submit your nominations here: https://marketingmagazine.com.my/cmo2019/awards-nomination#nomination