Judging criteria for the Malaysian CMO Awards 2019

1 month ago

1. Business Results (30%)

Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit.

2. Case Study Results (30%)

We will assess Case Studies as submitted to see how the CMO has led a campaign, launch or new initiative into a true success. How is engagement and impact working together to get results.

3. Team Results (20%)

A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to turnover and a team packed with collaborative performers

Breakthrough marketing is far more effective than traditional marketing. We will closely study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.

4. Awards (20%)

It is FREE to submit your nominations here: https://marketingmagazine.com.my/cmo2019/awards-nomination#nomination

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Malaysian CMO Conference & Awards 2019


CMO2019

Marketing is at an interesting intersection now. With major crosswinds in the global trade environment, every brand is affected by more uncertainty than ever before. We explore how brands are winning with big data and marketing automation. We study what brand resilience is all about. We question what works and what doesn't.
In a world of 'fake everything', the quest and need for authenticity have never been more challenging. Journey with our speakers and learn from our inspiring panel discussions as you centralize your focus on innovative pathways to marketing success.

Top Speakers & Panelists:


  • VJ Anand, Senior VP of Creative & Executive Creative Director, Gojek
  • George Ang, Owner A&W Malaysia and Director & CEO, Inter Mark Resources
  • Fernie Jasmine Abdul Ghani, Head of Group Marketing & Brand, Axiata
  • Siti Suhaila Abdu Hamid, Category Head of Foods, Unilever Malaysia
  • Lim Imun, General Manager – Marketing, Munchworld …. and more!

DATE:
15th November 2019

TIME:
8.30 am - 5.30 pm (Conference)
6.00 pm - 10.30 pm (Awards Night)

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

More information: Conference Page

Purchase your tickets here Purchase Here