Astro Media Solutions (AMS) was crowned Media Agency of the Year along with their partners at The APPIES Malaysia 2021 Marketing Campaigns. Here are the backstories…
Nippon Paint Gets People ‘Listening’ to Their Walls
Datin Wong Meng Lee, AGM of Marketing, Nippon Paint Malaysia
“We chose Astro because of their high ratings during the stay-at-home period on both linear TV and digital. Their TV production and in-house resources are what I leveraged on to keep my marketing spend low yet quality deliverables. This gave me more money to amplify and reach out for better impact.”
Herbal Essences Resolved Millennials’ Dilemma Through Bunga’s Secret Garden
Jessica Biscocho, Brand Director, Hair Care – Malaysia, Singapore, Vietnam, Procter & Gamble
“Our collaboration started in 2019 with “Little Joys” campaign, the beginning of our journey in making Herbal Essences more relevant to our millennial consumers. Then to #NaturallyLegit campaign in 2020-2021.
Leveraging Astro’s resources like Thinker Studios, Gempak to create powerful content and coupled with effective media distribution — we continued on an accelerated momentum and is today one of the fastest growing hair care brands in Malaysia”
Unmasking Goddesses with WonderDewi
Queenie Goh, Chief Marketing Officer, CUCKOO International (MAL) Sdn Bhd
“Our exclusive partnership with Astro to co-launch WonderDewi gave us a competitive edge, leveraging on the strong consumer base with solid talent pool and creative content resources across Astro’s transmedia ecosystem. The result was Wonderful! Every 12 seconds we sold 1 mask. Within 8 months, sales has exceeded over 500,000 of sheet masks.”
Wong See Wei, Director of AMS who was thrilled on the recognition, commented “We’ll continue to strengthen our capability in data driven marketing solutions with addressable advertising in the pipeline. We’ve also started pilot campaign with Samsung Malaysia Electronic and CUCKOO International for OTT advertising on our newly launched mobile-first streaming platform Sooka. Another new offering we’re pilot testing now is digital audio dynamic ad targeting on SYOK, stay tuned….
”QUAKE, the marketing hub for brands powered by AMS is hosting a virtual forum together with their winning partners – Nippon Paint Malaysia, Herbal Essences and WonderLab, to share how they turned business challenges into marketing strategies that drove revenue growth.
This sharing session named Share, Learn and Be APPIE is happening on Wednesday, 7 July 2021 at 11am. You can register here or visit www.quake.com.my for more info.
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