Don’t blame Astro for showing how it is really done!

4 weeks ago

When all cards are on the table, driving client strategies with honest hearts evoke brand love for all.

The game-changing idea that a media platform can be a holistic problem-solver for brands, would confuse the hell out of any Marketing Manager because the concept is a mad stretch of the imagination on any scale, in any marketing playbook.

Many see this leap into creativity, experimentation and breakthrough partnerships quite incompatible as a concept, as it was simply not in the DNA of any media player to tell marketers what was best for their brands. There were agencies for that.

But Astro Media Solutions (AMS) decided to stretch everything: minds, ideas, budgets, possibilities, and partnerships, slowly shaping a new following among marketers.

After all, Astro had the viewers, data, multi-channel platforms, KOLs and more importantly riveting and relevant content that could be weaved into a specific brand’s journey of truth. Giving it wings to expand, soar and seek all touchpoints and touch pulses in the pursuit of brand bliss for consumers.

This symphony of marketing elements was heard when the 2020 APPIES Malaysia Marketing Campaign Awards results were announced recently.

Winning an award across all of its platform – digital, radio and television, was AMS, themselves through campaigns that tailored solutions for three unique brands.

These award-winning solutions were a testament to AMS’s efficacy in stretching beyond the average marketer’s imagination.

While all three wins were will be showcased below, it must be noted that the campaign worked on for Herbal Essences specifically, signifies a larger success because the hair care product quite literally went from zero to hero since its exclusive partnership with Astro a little over two years ago.

Take a look at below at the campaigns that proves what AMS can do for your brand, that previously was a feat reserved for agencies. Change is here:

1. Herbal Essences is Naturally Legit

Medal: Silver

Category: Non-food FMCG

Brand: Herbal Essences

2. Pepsi Raya Sakan Bersama ERA, SINAR & SYOK

Medal: Bronze

Category: Food & Beverage

Brand: Pepsi

3. Astro’s Big Stage Drives Gen Zs to Perodua

Medal: Bronze

Category: Consumer Durables

Brand: Perodua Axia

To view the full list of APPIES 2020 winners, click here.

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