IPG Mediabrands agencies top Recma’s qualitative evaluation

IPG Mediabrands agencies retain their dominant profiles

IPG Mediabrands Malaysia agencies Universal McCann and Initiative including BPN, top RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia.

The latest qualitative evaluation saw UM climb the rankings by one point from the previously published qualitiative evaluation, to retain its Dominant profile with a score of 23. Initiative including BPN also retained its Dominant profile, and increased its score by two points to also retain its Dominant profile with a score of 23 points. Initiative including BPN has demonstrated the biggest momentum in structure and vitality over the last year, moving up from a score of 9, just over a year ago.

RECMA is an independent media research company that publishes a wide range of media agency notation reports on a global scale. Agency rankings are based on 18 criteria, with the qualitative scores tabulated to give a profile ranging across the following levels – Dominant, High, Very Good, Good, Average and Emerging. The qualitative evaluation stands as a key tool to assess competition on a local basis.

IPG Mediabrands proved itself the leading network with a combined qualitative score of 46, points, 13 points ahead of its closest competitor.
“We have once again demonstrated our key positioning amongst media agencies in Malaysia. This strong performance from UM, Initiative and BPN across various benchmarks that include competitiveness in pitches, new business and growth is testament to the stellar leadership of our IPG Mediabrands executive team that includes Amit Sutha, Kristine Ong and Darren Yuen. The collaborative efforts across all Mediabrands agencies have proved fruitful, and this positive trajectory across board is commendable,” said Bala Pomaleh, Chief Executive Officer of IPG Mediabrands.

BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble
Global Case Studies include:

• Wendy’s ‘’Find the Burger’’
• Rexona ‘’Mobile Voice Pack’’
• KFC ‘’Rain or Shine – KFC Sells’’
• IKEA ‘’Human Catalog’’
• NIKE ‘’Hyper Court’’
• Dove “Image_Hack”
• Ontario Tourism ‘’Where Am I?’’
• Santander Bank “Beyond Money”
• McDonald’s “Promoticon”
• Nissan ‘’KEFA – Fake Spare Parts’’ and many more!

Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable! 
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW