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IPG Mediabrands agencies top Recma’s qualitative evaluation

1 year ago

IPG Mediabrands agencies retain their dominant profiles

IPG Mediabrands Malaysia agencies Universal McCann and Initiative including BPN, top RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia.

The latest qualitative evaluation saw UM climb the rankings by one point from the previously published qualitiative evaluation, to retain its Dominant profile with a score of 23. Initiative including BPN also retained its Dominant profile, and increased its score by two points to also retain its Dominant profile with a score of 23 points. Initiative including BPN has demonstrated the biggest momentum in structure and vitality over the last year, moving up from a score of 9, just over a year ago.

RECMA is an independent media research company that publishes a wide range of media agency notation reports on a global scale. Agency rankings are based on 18 criteria, with the qualitative scores tabulated to give a profile ranging across the following levels – Dominant, High, Very Good, Good, Average and Emerging. The qualitative evaluation stands as a key tool to assess competition on a local basis.

IPG Mediabrands proved itself the leading network with a combined qualitative score of 46, points, 13 points ahead of its closest competitor.
“We have once again demonstrated our key positioning amongst media agencies in Malaysia. This strong performance from UM, Initiative and BPN across various benchmarks that include competitiveness in pitches, new business and growth is testament to the stellar leadership of our IPG Mediabrands executive team that includes Amit Sutha, Kristine Ong and Darren Yuen. The collaborative efforts across all Mediabrands agencies have proved fruitful, and this positive trajectory across board is commendable,” said Bala Pomaleh, Chief Executive Officer of IPG Mediabrands.


BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
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