MARKETING Games: Changing the Game

1 year ago

Balls were flying all over the court. Cheers and shrieks ensued every few minutes. Monster Energy drinks were gulped down in seconds. In another corner, fingers were tapping furiously on E-game consoles.

Those were just a few of the exciting things going on at MARKETING Games on July 7. Kicking things off at Paradigm Mall, agencies, media and marketers alike gathered in anticipation. After a short briefing from the emcee, the inaugural MARKETING Games was off and running.

There were only going to be two champions for the Human Foosball competition and the E-games challlenge. Which team would sit on the MARKETING Games “Iron Throne”?

During the first half of the day, the Human Foosball quickly became the highlight of the Games. At first, players were a little unsure but within minutes you’d think they were professionals competing for the World Cup itself. You’d also have to keep an eye on the ball from flying straight first for your head!

The emcee kept cracking jokes throughout the Games keeping the atmosphere light and easy. Quake MY kept the atmosphere buzzing by showing a Live feed of what was happening at the MARKETING Games. This also gave supporters the chance to tweet in their encouragement and which team they supported Live on Quake MY’s Facebook.

For supporters who wanted a piece of World Cup action, media solutions company Moving Walls, gave them the opportunity to take their very own penalty kick without using an actual football. The penalty kick Augmented Reality game proved to be a big hit throughout the day.
Enter second half, none of the teams showed even the slightest signs of giving up or exhaustion. The E-Games players kept their eyes on the screen, not for a second were they distracted. The chance to be the champion of MARKETING Games was simply too good to resist!
The finale of the MARKETING Games Human Foosball match was between New World Hotel, who had perfected their dribbling skills, against Carat & Consider iProspect whose eyes saw nothing but victory. It was truly a human foosball game to remember. Everyone was eager to bring home the prize.

Finally, New World Hotel dribbled their way to victory. Moving Walls took home the third prize while Dentsu LHS clinched fourth placing.
The FIFA MARKETING E-Games champion was none other than the talented Anwar Amin from RHB. While Haikal Amir Hamzah from Consider iProspect took home the second prize and Mohd Daniel Firdaus won third.

Read MARKETING Magazine’s Issue 224 full HERE!


BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
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Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble
Global Case Studies include:

  • Wendy’s ‘’Find the Burger’’
  • Rexona ‘’Mobile Voice Pack’’
  • KFC ‘’Rain or Shine – KFC Sells’’
  • IKEA ‘’Human Catalog’’
  • NIKE ‘’Hyper Court’’
  • Dove “Image_Hack”
  • Ontario Tourism ‘’Where Am I?’’
  • Santander Bank “Beyond Money”
  • McDonald’s “Promoticon”
  • Nissan ‘’KEFA – Fake Spare Parts’’ and many more!

Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable! 
Call Ruby/Amira 03-77262588 or email ruby@adoimagazine.com | amira@adoimagazine.com
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/

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