Google signals for marketing across devices

1 year ago

Heard about Google’s new feature “Google Signals”? Here is what you should know…


By Harish Kumar

Activating Google Signals helps enhance remarketing.

“Google Signal” is mainly created for those who seek “Re-targeting or Cross-device Re-marketing” techniques.

What is cross-device re-marketing? It’s a technique which helps you target the same ads to the same user/person as they move between their devices. It can be either from “mobile to tablet or tablet to desktop.

It doesn’t stop there, the “same ad” will also be re-marketed to the same user across many websites, apps and everywhere the user goes.

Unless or until the google-ads are eligible to be shown.

For example, in the “Vodafone Ad” where initially “the dog will follow a girl where-ever she goes.

Like wise, once your Ads-Personalization is “ON” , you can’t escape from Google-sight.

But, you can customise the Ad you are seeing. It is as simple as it looks.

If you don’t want Google to track you, U can turn the ads-personalization feature “OFF”.

And Google signals helps the user; to track the visitors who visits their websites and also helps them to re-target them with better visibility.
The main source for Google signals is “Google Analytics”.

Re-marketing with Google Analytics : Audiences that you create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in Cross Device-eligible re-marketing campaigns to Google users who have turned “ON” Ads-Personalization.

Do you know what happens, when you turn “ON” Ads-Personalization?

When you turn ON Ads-personalization, google can view the interaction of a user in online property from multiple browsers and multiple devices.

For example, you can see how users browse products on your site from a phone, and later return to complete purchases from a tablet or laptop.

This is how Google Signals works..!


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