Publishing group Agency Asia Media is another casualty of the treacherous seas brought by Covid. It has ceased trading and the group has opted to liquidate a bundle of its holdings, including several rare domains: esports.studio, esportsbet.asia and its masthead, agency.asia, among them.
Agency Asia Magazine was a well regarded branding and advertising news site in Asia. AAs publisher commented that it has fallen foul of Covid and will auction some assets in November to consolidate and return to fight another day.
The valuable eSports.Studio domain was originally earmarked to become an eSports and gaming oriented Exchange Traded Fund (ETF) focussing on Asian markets in 2021; however, that was not to be. That domain website will, however, be keenly sought after as a strong identifier in a market where big brand sponsors are looking to be associated with eSports.
The AA publisher said he envisages any number of global brands will be hungry to take ownership of the domain: “It’s either the coke.esports.studio or pepsi.esports.studio;
audi.esports.studio or mercedes.esports.studio – it leads to one brand owning the www.esports.studio, a blank canvas for a big brand to create a strong identity”.
Agency Asia Magazine will also be auctioned, complete with existing editorial content and social media.
The various assets including Agency Asia Magazine – www.agency.asia – and www.esports.studio will be auctioned online on “Cyber Monday”, 29 Nov 2021 and registrations to view the auction details can be made at the www.esports.studio website.
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
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APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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