Immersive media company behind Pavilion KL’s realistic Bull Charge Project

Pavilion KL’s stunning and realistic CNY screen installation of a golden bull charging out of screen has been making waves around the community since yesterday. The design and technology execution behind the giant 60.8m x 21.5m LED screen was a KL content production powerhouse (with a HQ in Singapore).

MARKETING Magazine has reached out to the agency for more details on the technology and ideation behind the screen installation.

Watch a customer experiencing the bull charge project here:

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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