Pavilion KL’s stunning and realistic CNY screen installation of a golden bull charging out of screen has been making waves around the community since yesterday. The design and technology execution behind the giant 60.8m x 21.5m LED screen was a KL content production powerhouse (with a HQ in Singapore).
MARKETING Magazine has reached out to the agency for more details on the technology and ideation behind the screen installation.
Watch a customer experiencing the bull charge project here: