Immersive media company behind Pavilion KL’s realistic Bull Charge Project

Pavilion KL’s stunning and realistic CNY screen installation of a golden bull charging out of screen has been making waves around the community since yesterday. The design and technology execution behind the giant 60.8m x 21.5m LED screen was a KL content production powerhouse (with a HQ in Singapore).

MARKETING Magazine has reached out to the agency for more details on the technology and ideation behind the screen installation.

Watch a customer experiencing the bull charge project here:


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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