(Marketingmagazine.com.my) – In conjunction with Ramadan and Hari Raya Aidilfitri, Pavilion KL entered into a first-time partnership with Media Prima Television Networks (MPTN). Through this partnership, all the branding of the TV network’s festive campaign ‘Syukur Selalu’ will be integrated into the retail mall’s festive decoration.
The main hero of this partnership is the creation of a digital garden, “Laman Idaman’ which features beautiful festive artworks in Pavilion’s Centre Count. Apart from that, the entire vicinity of the shopping centre will be embellished with ‘Syukur Selalu’ decorations.
Media Prima will also be hosting two booths to promote its CSR and digital executions carried out during the festivities. The Syukur Selalu Bersamamu booth is aimed at helping orphans achieve their dreams this Syawal whereas the Syukur Selalu Digital booth will show users how they can download applications such as Syukur Selalu, Tonton, CJ wow Shop, Jalan Jalan Cari Makan, Harian Metro e-paper and more.
Sharing more on the partnership Datuk Kamal Khalid, Chief Executive Officer, Media Prima Television Networks said,
“This year, we are honoured to collaborate with Pavilion KL, Malaysia’s premier shopping destination, in organising this Syukur Selalu campaign. This is the first collaboration between Media Prima Television Networks and Pavilion KL. The line-up of activities at Pavilion KL are catered to all races including international tourists.”
Kung Suan Ai, Director of Marketing, Pavilion KL added,
“Hari Raya is a festive celebration that is not just for families but the entire community. Here at Pavilion KL, we are always looking to present events that will create an unforgettable shopping experience for all in the mall. We are proud to be the first mall to partner with Media Prima Television Networks for their annual Hari Raya celebration and are pleased to be the hub for celebrity appearances and festive activities to our shoppers. As an award-winning mall, we will continue to present captivating experiences to our shoppers that set us apart,”
As an added bonus, shoppers who spend RM1,000 in a single receipt at specialty stores will also get an opportunity to ‘buka puasa’ with celebrities Fattah Amin and ‘Syukur Selalu’ Ambassadors Janna Nick and Fasha Sandha on 30 June 2016.
This is a series of partnership Media Prima has launched for its ‘Syukur Selalu’ festive campaign. Earlier this month the network announced its partnership with beverage brand F&N, creating a multi-platform sponsorship during the festive season.
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For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
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Date: 19 July, 2015 (Tuesday)
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