Astro banks on its English viewers

Astro Trade Thumbnail

Astro trade event

( – Astro sees value in its English viewership. As its inaugural English trade event the media giant aimed to shed some light on Astro’s English audience – a segment that has long been misconstrued for its lack of viewership and costliness.

Astro credited its new audience measurement system by Kantar Media, DTAM, to have a representative sample that reflects its English viewership on Astro.

According to its research, English is bigger than what most people think with 31% of total ad expenditure in Malaysia banked on English media. English contributed 80% share of total movie GBO revenue.

92% of English viewers were on Astro, totaling to 7.2 million viewers watching Astro’s English content every day.

Sharing his insights on this issue, Astro’s Chief Operating Officer, Henry Tan highlighted 4 key points during his speech:

1) There are more English viewers than readers in Malaysia
2) English viewers are more valuable to advertisers
3) Higher viewership in same-day broadcasts
4) English channels enable more effective targeting via segmentation.

To back these claims, Henry shared that English viewership was 4 times more than readership, although according to Adex English newspapers garner 8 times more Adex share than TV.

Additionally, Henry explained that half of the English viewers were from affluent households with monthly incomes above RM5K; making them more progressive with strong purchasing power.

With these findings, Astro unveiled new strategic spot buys and creative sponsorships on Astro’s new English line up.

Three new spot buys, Momentum targeted at the mass consumers, Velocity targeting masstige consumers and Radience targeting the prestige consumers were introduced.

The company has also extended its content offering for those looking for a more creative content integrations with programmes such as How Do I Look Asia, TLC Festival, Are You Tough Enough? and Shark Tank.

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

Hando Sinisalu, CEO at Best Marketing International
Xaviera Ringeling, CEO at ContentChefs
Mathias Ihle, Founder & CEO at Makai Europe
Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]


This event is HRDF-Claimable!

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene