Muma and Idealogic help Green Packet tell their story of making the impossible, possible - MARKETING Magazine Asia


Muma and Idealogic help Green Packet tell their story of making the impossible, possible

For over two decades, Green Packet has been striving to make Malaysians and businesses big and small thrive digitally by making the best of innovations accessible to all. 

To celebrate its 20th anniversary of creating life improving digital innovations, Green Packet turned to the strategic minds and storytelling talents of Idealogic and Muma.

“We were given an incredible opportunity to define the Green Packet brand for the next chapter of their business. We developed a clear framework, a brand narrative and together with the marketing team, we streamlined all the business units to better reflect the brand’s new positioning,” elaborated PiWo Chia, founder of Idealogic.

“Idealogic’s concise strategic direction provided a solid platform for the creative work. Our close partnership with Idealogic has proved effective in delivering good work for our clients,” says Pang Li Li, Business Director of Muma.

Through a 90-second film, a series of digital content and a content hub, Green Packet tells the story of how they have made a difference in the lives of Malaysians over the years.

“As this is the first ever B2C branding campaign for Green Packet, we played with the

visual identity of Green Packet and made it the core of the concept. We used the logo to depict the many windows of possibilities that Green Packet has opened up over the years,” Creative Partner at Muma, Donevan Chew explained.

“Filming restrictions during the Movement Control Order didn’t stop us from creating an interesting visual effect for the film. With the help of Superwonderful Films, every scene was brought to life in a studio with a mix of physical sets and CG,” added Choo Chee Wee, Creative Partner at Muma.

Green Packet is an internationally acclaimed technology company that’s founded in the heart of California’s Silicon Valley. It focuses on digital solutions with five strategic business pillars to drive its business growth.

They are digital solutions for consumers and SMEs; digital platforms for enterprises, including cloud services and data centres; smart devices; smart city & urban tech for development of technology-enhanced property products and delivery of customised property technology solutions and strategic early and late-stage investment via its KipleX and Green Packet Capital entities.

“For the last 20 years, Green Packet has been working tirelessly behind the scenes to provide leading-edge technology and digital solutions that have contributed to the nation’s growth and help the underserved people in Malaysia. We’re very excited to be sharing these stories with everyone and will we look forward to continue to innovate and collaborate to ensure that every human must thrive with life improving digital innovations in the coming 20 years,” concludes Pamela Chia, VP of Marketing, Green Packet.

Watch the film here:


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