(marketingmagazine.com.my) – The Malaysian Media Conference (MMC) this year is all about being at the forefront of technology. From data to programmatic, our industry leaders will be touching on the key pain points and innovations in the advertising and marketing industry.
One of those innovations includes Artificial Intelligence.
Speaking at the final session for the event, Jeffrey Seah – Tech, Data, Content provocateur & Former CEO of Starcom MediaVest Group, South East Asia will be speaking on the topic ‘Weathering the Data storm : Decision-making & Artificial Intelligence’.
During his talk Jeffrey will be answering some of these questions:
- How should decision-making structures change to become Alibaba-speed
- What type of data should be prioritised
- Where do we want AI to start
In his session, Jeff will also be sharing some key examples from the businesses (no more start-ups) operating in the disrupting world.
In you are keen to hear his session and others key thought leaders, don’t miss this year’s MMC:
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Website: http://marketingmagazine.com.my
Interested in joining or sponsoring the event? Contact: [email protected]
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
Download the full programme here
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Interested in joining or sponsoring the event? Contact: [email protected]
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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